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Demand Planning Lead

UnitedHealth Group

This is a Full-time position in Los Angeles, CA posted July 20, 2021.

Combine two of the fastest-growing fields on the planet with a culture of performance, collaboration and opportunity and this is what you get. Leading edge technology in an industry that is improving the lives of millions. Here, innovation is not about another gadget; it is about making health care data available wherever and whenever people need it, safely and reliably. There is no room for error. If you are looking for a better place to use your passion and your desire to drive change, this is the place to be. It’s an opportunity to do your life’s best work.(sm)

Rally Health is looking for a Manager of Customer & Demand Marketing to manage B2B marketing campaigns and programs. Your goal is to drive demand for Rally solutions by positioning the company as a thought leader on key industry topics, generating new leads and nurturing lead conversions through the sales pipeline. You are focused on understanding the needs and interests of our key markets, to develop relevant campaign content, offers and thought leadership perspectives. Additionally, you are responsible for managing the B2B marketing database, a foundational element of this work.

If you are located in Minnesota, California, District of Columbia, Illinois, or Washington, you will have the flexibility to telecommute* as you take on some tough challenges. 

Primary Responsibilities:

  • Manage our B2B newsletter program, including driving the creation of content for monthly issues and driving awareness among internal, external and partner audiences to increase subscribership
  • Manage strategy, content development, execution and reporting for paid and organic demand generation campaigns, including webinars, social, direct marketing, trade publications and email in partnership with channel owners
  • Manage campaign reporting for all B2B initiatives, including weekly reports using systems such as Salesforce, Salesforce Marketing Cloud, Google Analytics, and Eloqua.
  • Partner cross-functionally with product, data, sales/account management and other teams to identify high-value stories to highlight on the Rally blog, and create in partnership with the Editorial team.

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

  • 5+ years of B2B Marketing experience
  • Experience managing webinars, including promotion, logistics, reporting and follow up
  • Ability to think creatively, to identify interesting thought leadership perspectives and storylines
  • Ability to partner cross-functionally, including with sales/account management, customer experience, data and product teams, among others
  • Ability to think strategically and analytically, to identify new opportunities for demand generation 
  • Ability to write clearly and concisely for B2B audiences
  • Research skills: ability to identify and source accurate data from internal and external sources
  • 20% travel

Preferred Qualifications:

  • Experience with Salesforce, Google Analytics, Salesforce Marketing Cloud and Eloqua
  • Experience within the Employer Benefits, Health Plan, or other related Health Care field
  • Excellent communication and presentation skills, both written and verbal
  • Highly organized, with a strong track record of managing multiple projects and meeting deadlines

Careers with Optum. Here’s the idea. We built an entire organization around one giant objective; make health care work better for everyone. So when it comes to how we use the world’s large accumulation of health-related information, or guide health and lifestyle choices or manage pharmacy benefits for millions, our first goal is to leap beyond the status quo and uncover new ways to serve. Optum, part of the UnitedHealth Group family of businesses, brings together some of the greatest minds and most advanced ideas on where health care has to go in order to reach its fullest potential. For you, that means working on high performance teams against sophisticated challenges that matter. Optum, incredible ideas in one incredible company and a singular opportunity to do your life’s best work.(sm)

*All Telecommuters will be required to adhere to UnitedHealth Group’s Telecommuter Policy

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.

Job Keywords: Manager, Customer & Demand Marketing, MN, Minnesota, CA, California, DC, District of Columbia, IL, Illinois, WA, Washington, Telecommute, Telecommuting, Telecommuter, Work From Home, Work At Home, Remote