Overview: Older Adults Technology Services from AARP (OATS) advocates for technology inclusion for the 50-plus, providing digital literacy training and programming to older adults.
With nearly two decades of experience and insights on how older people interact with technology as well as its flagship programs like Senior Planet, OATS uses its resources to create world-class programs that form the basis for systems change.
The Communications Specialist participates in the development and dissemination of communications to attract and engage targeted audiences, with the objective of enhancing awareness and influencing change.
Participates in the implementation of communication projects and ensures content aligns with the enterprise brand strategy and brand architecture.
Collects and analyzes data to measure communication campaign effectiveness for return-on-investment.
Works with the Communications Director to create, manage, and implement a speakers bureau that supports the OATS mission, services and events.
This position works with the media agency to identify and craft media pitches and prepares senior management for media requests; supports research and writing for thought leadership, whitepapers, and case studies.
Responsibilities: Drafts and distributes internal and external communications content across multiple channels including print, digital and social media.
Ensures that all communications and marketing materials are in line with the organization’s branding guidelines.
Provides internal and/or external feedback channels across a variety of communications vehicles.?Analyzes and interprets a broad array of communications data, produces reports, and leverages the data to inform strategic decision making.
Participates in the planning and implementation of projects to support communications initiatives across business units.?Monitors and measures the effectiveness of communications strategies and tactics and makes adjustments as needed.?Collaborates with colleagues across the enterprise to develop and implement communications strategies and tactics in support of business unit goals.?Provides support for management and the communications team, as needed.
Qualifications: 3 years of experience in nonprofit communications, media relations, or public affairs.Bachelor’s degree required, Master’s level education or equivalent experience preferred.The desire to work in a fast-paced, self-directed, and data-driven environment with a high-performance team.Ability to research and write compelling press releases, stories— and the knowledge of how/where/who to pitch to.Strong project management skills.Effective verbal and written communication skills.In-office/open office environment with the ability to work effectively surrounded by moderate noise.Flexible Work Arrangement (FWA)AARP observes Mondays and Fridays as telecommuting workdays, except for essential functions.
Remote work and telecommuting can only be done within the United States and its territories.
Compensation and BenefitsAARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition; tuition reimbursement; among others.
Equal Employment OpportunityAARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.
AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.