Description Do you LOVE marketing and want to drive growth in one of the most recognized brands in California? Celebrating 50 years, Jacoby & Meyers is the nation’s preeminent law firm protecting consumers since 1972. At Jacoby & Meyers, every single employee gets to make an impact. Our values guide the way we work with each other. It’s a culture where you have the freedom to experiment and push your talents as far as they can go. We are seeking a CMO with strong brand marketing experience and a complimentary performance marketing skill-set to drive long-term Marketing. This critical hire will report directly to the Managing Partner and will be charged with developing the marketing roadmap for the organization. The CMO will drive top of mind awareness and affinity for Jacoby & Meyers telling the firm’s story through strategic brand marketing initiatives that resonate with individuals at critical times of need. This key leader will develop integrated marketing campaigns that drive lead generation and customer acquisition. Key areas of focus will include leading the traditional media strategy spanning TV, radio and OOH marketing campaigns; and driving performance marketing initiatives across paid media, SEO, email marketing, social and content marketing. This is an opportunity to bring a well-respected brand to life amongst consumers in an impactful and meaningful way as the organization continues to gain market share in California and beyond. Job Title: Chief Marketing Officer Type of Position: Full Time Location: Westwood, California Job Description: Core duties and responsibilities include the following. Other duties may be assigned. Develop, implement and execute the overall marketing strategy for the organization Develop new strategies to drive leads and acquire customers Drive the traditional media strategy – including billboards, TV, radio, among others Manage efficient growth, measuring performance across KPIs and use analytics to continuously measure results (across omni-channel media) Manage external resources across paid media, creative, content marketing, social strategy, video and campaign management Build, strengthen and leverage media relationships to achieve notable media placements and drive increased coverage of the organization Optimize performance across all channels driving efficient growth. Measure impact of media investments and communications driving performance against growth goals Evolve and enhance the customer experience across all touchpoints in client lifecycle Identify emerging trends; capitalize on opportunities to expand market share amongst competition Leverage sales team to efficiently and effectively convert leads into new cases (if include intake) Requirements: Bachelor’s Degree in Marketing, Business Administration or related field 8-15+ years of progressive marketing experience, with a focus on brand marketing Experience managing an internal marketing department and agency partners; Demonstrated ability to enhance organizational marketing and brand strategy as well as media and communications programs Proven track record in driving increased media results through major local media outlets Strong analytical skills with ability to demonstrate data interpretation Strong financial acumen with proven ability to manage marketing budgets (strong marketing operations skillset) Excellent interpersonal and written/verbal communication skills Superior leadership skills including team leadership, thought leadership, problem solving and collaboration Exceptional cross functional management and project management skills and experience Strong performance marketing expertise spanning content marketing, SEM, SEO, email marketing, social media marketing, mobile marketing Highly organized and detail-oriented with ability to maintain flexibility Entrepreneurial drive and work ethic to thrive in a fast-paced and high-growth environment Team oriented with the ability to take direction and provide direction What We Offer: Medical, Dental, Vision and Pet Insurance Company-paid Life Insurance and AD&D Coverage, Voluntary Life Insurance Short-term and Long-term Disability Employee Assistance and Travel Assistance Programs Paid Time Off, Paid Sick Time, Paid Holidays Flexible Hours Training Fully-paid parking 401(k) with Company Match Leadership Development Programs 1×1 Leadership Coaching Remote Positions About J&M: Jacoby & Meyers was founded in 1972 with the intention of making the legal system more accessible to the average person. Celebrating 50 years, we continue to help people get the justice and compensation they deserve. Specializing in all types of accident claims, including automobile, motorcycle, bicycle, Uber/Lyft, or trucking accidents, slip and falls, dog bites, construction accidents and other wrongful conduct, the attorneys at Jacoby & Meyers have recovered over a billion dollars for their clients’ personal injury and wrongful death claims caused by the negligence of a third party. REQUIRED: Resume, References, Pay Expectation Jacoby & Meyers is an Equal Opportunity Employer