What We’re Looking For: As Brand & Demand Marketing Specialist you will support brand and demand strategies for the business pod, within 2U boot camps line of business.
The verticals include UX/UI, Digital Marketing, Technical Project Management, Program Management and Tech Sales.
This role is supporting the execution of a go-to-market strategy, audience/persona research, creating and supporting multi-channel campaigns and strategies, supporting/overseeing execution, and reporting on key performance indicators that are aligned with business goals and objectives.
Responsibilities Include, But Are Not Limited To: You’ll be supporting the central design and optimization of end-to-end demand for the business pod.
Outbound marketing support the definition and execution of marketing activities for the vertical and related cohorts (40%) Driving tactical execution working with operations and media teams to execute marketing tactics on time (40%) Reporting/analytics working with analytics team to capture KPIs and report against them (10%) Research and learning conduct research, as needed, to ensure that marketing strategies and tactics align with relevant personas, markets and are consistently meeting enrollment goals (5%) Other marketing tasks as needed (5%) Things That Should Be In Your Background: Undergraduate degree in Marketing or equivalent Three years’ experience within marketing, executing tactics to meet goals Strong project management and time management skills; ability to juggle multiple projects simultaneously Experience working in a matrix environment Entrepreneurial and innovative mindset Great communication skills, written and verbal Ability to work with multiple stakeholders Experience in Education, especially in B2C settings, is a plus Experience in technology or software companies is a plus About 2U Inc.
(NASDAQ: TWOU) 2U is comprised of 3 lines of business: Graduate Degree Programs, Short Course, and Boot Camps.
Going beyond traditional learning management systems, we use tech, people, and data to help top universities and enterprise organizations transform in the digital era-and eliminate the back row in higher ed.
We support lifelong learning which means thinking beyond a single degree.
It means finding ways for students to gain the skills they need to change careers, evolve their expertise, and meet the challenges of the changing world head-on.
We help our partners fill those needs-developing new digital education technologies and offerings capable of supporting students at different points in their lives.
Whether they need a simple refresher, to learn something new, or to change their career trajectories completely, our partners are there to help them succeed.
Together with our partners, 2U has positively transformed the lives of more than 275,000 students and lifelong learners.
2U Diversity and Inclusion Statement At 2U, we are committed to creating and sustaining a culture that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities of our employees.
We strive to offer a workplace where every employee feels empowered by the ways in which we are different, as well as the ways in which we are the same.
Benefits & Culture Working at 2U means working with individuals that are passionate and mission driven.
We collaborate on tough problems to deliver the best outcomes for our partners, students, and each other.
You will find team members working together in our open office spaces, gathered in the kitchen grabbing a snack, or taking a break in our game rooms.
2U offers a comprehensive benefits package: Medical, dental, and vision coverage Life insurance, disability and 401(k) Unlimited snacks and drinks Generous paid leave policies including unlimited PTO Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break from Christmas through New Years To learn more, visit 2U.com.
NoBackRow Note: The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required.
All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.
2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws.
2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay.