Position Overview:
The Brand Ambassador, or Promotions & Outreach Associate, assists with developing, maintaining, and promoting effective relationships between customers, clients and the Columbia Care/Project Cannabis dispensaries & wholesale business, resulting in increased revenue across business lines.
The incumbent serves as the primary Brand Ambassador for our brands including 777, Classix and The Plug at Patient Appreciation Days, Dispensaries and other industry events.
The incumbent will be responsible for developing educational materials, swag inventory coordination, social media and communicating current promotions to customers.
Major Areas of Responsibility include:
Driving foot traffic into the dispensary while tracking data & sales reporting
Serve as the face of our brands (777, The Plug, Classix, Seed & Strain & more)
Communicate with customers and patients about our brands and highlight promotions
Establish, maintain and Leverage vendor partnerships to drive sales and profit
Driving positive product quality and dispensary experience perceptions
Creating product awareness with existing and new patients
Building an engaged network through digital channels
Create and Manage local social media accounts/presence
Communicating activities and programs through digital and social channels
Create digital and written content that builds and promotes branding
Collaborate with community vendors to create branding swag, in-store signs and décor
Adherence to all state-specific regulations and laws
Minimum Qualifications (Skills, Knowledge & Abilities):
Experience in cannabis promotions and outreach preferred
Strong understanding of community outreach programs and an ability to leverage to drive KPI’s
Strong interpersonal skills
Solid business acumen, management reporting, and problem-solving skills
Excellent written, verbal and non-verbal communication skills required
Ability to prepare written reports and correspondence, and presentations to leadership as required
Ability to build and maintain positive relationships in order to gain support and achieve results both internally and externally
Ability to exercise sound judgment and make decisions in a manner consistent with confident leadership
Ability to organize and prioritize work
Must be able to travel as necessary
Local Travel %: 50%
Note: Nothing in this job description restricts the company’s right to assign or reassign duties and responsibilities to this position at any time.
Reasonable accommodations may be made in appropriate circumstances to enable individuals to perform the essential functions of the position.
About Columbia Care:
Columbia Care is one of the largest and most experienced cultivators, manufacturers and providers of cannabis products and related services, with licenses in 18 U.S.
jurisdictions and the EU.
Columbia Care operates 130 facilities including 99 dispensaries and 31 cultivation and manufacturing facilities, including those under development.
Columbia Care is one of the original providers of medical cannabis in the U.S.
and now delivers industry-leading products and services to both the medical and adult-use markets.
In 2021, the company launched Cannabist, its new retail brand, creating a national dispensary network that leverages proprietary technology platforms.
The company offers products spanning flower, edibles, oils, and tablets, and manufactures popular brands including Seed & Strain, Triple Seven, gLeaf, Classix, Plant Sugar, Press, Amber and Platinum Label CBD.
For more information on Columbia Care, please visit www.col-care.com.