Job Description The Media Planning Assistant helps with planning, implementing and maintaining media campaigns across multiple channels.
As an entry-level position, the Assistant position represents the start of a media career and is highly supervised by an Associate, Planning.
In this role, you will be essential to the day-to-day tactical management of a media account.
You will be resourceful, and demonstrate the initiative to participate in advanced projects.
The Media Planning Assistant position is training-intensive.
Aptitude for learning new skills (both technical and organic) and procedures is essential.
You will be expected to be an active participant, increasing participation over time in the position.
You will also be encouraged to contribute ideas and insights that will benefit our clients.
Learn the Ins-and-Outs of Media Planning and Execution: Utilize syndicated planning tools to run reports and aid in the development of insights Run and maintain competitive spending reports, and execute baseline assessments of data Gather information to be used in developing media plans, such as demographic profiles, media usage habits, and media costs Assist with the preparation, development, execution, and monitoring of media plans for selected clients Assist with the maintenance of flowcharts, monthly budgets, authorizations, delivery recaps, competitive analyses, and billing Create and maintain records of plans, insertion orders, schedules, contracts, etc.
Reconcile billing discrepancies and process all invoices for payment Assist in the evaluation of media opportunities Field incoming phone calls from sales representatives Demonstrate multi-tasking ability, keep multiple projects on-track, structuring and executing work Other responsibilities as needed; assembly of presentation materials, client binders, meeting setup and other administrative tasks Develop Client & Internal Relationship-building skills: Support senior Planners in preparing and delivering work to clients and colleagues Work with Billing department to confirm receipt of invoices and that invoices are correctly reconciled Manage internal/client status reports Attend status meetings when appropriate Manage relationships with external client vendors May participate and contribute in face to face client meetings May be responsible for informing buying staff/clients of new opportunities or issues Exercise Strategic Thinking & Leadership: Keep current with market research (industry periodicals, email newsletters, websites) Demonstrate active listening skills and ability to apply knowledge over time Recognize potential issues and problems, know when to escalate and propose solutions, where possible Take clear ownership of assigned tasks Qualifications Bachelor’s degree or comparable experience Strong math and analytical skills including Excel (formulas, pivot tables and v-lookups) Strong interest in and familiarity with media planning Desire to learn about media planning Expresses oneself clearly and concisely in oral communications Writes in a clear, compelling and concise manner Organizes ideas and information logically and sequentially Advanced computer skills (MS Word, Excel, PowerPoint) Ability to learn server-based software and tools Additional Information Dentsu is a modern marketing solutions company.
Our mission is to help clients navigate, progress and thrive in a world of change.
Businesses rely on our integrated network of agencies and specialized practices to champion meaningful progress through creative, media, commerce, data and technology.
Part of Dentsu Group, our global network comprises 66,000 diverse people in 143 countries, who are dedicated to teaming for growth and good.
Some of our award-winning agencies include 360i, Carat, dentsumcgarrybowen, DEG, dentsuX, iProspect and Merkle.
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Employees from diverse or underrepresented backgrounds encouraged to apply.
Dentsu (the “Company”) is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances.
Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws.
A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company.
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