Job Description OVERVIEW OF ROLE The Analyst role responsible is responsible for supporting media planning development and campaign analytics across the AMC Networks Subscriber Video On Demand services (SVODs) in collaboration with the Growth Marketing, Business Intelligence and agency partners.
Reporting to the VP of Media Strategy & Analytics, this role drives media planning strategy and development based on rigorous analysis of campaign analytics and thorough understanding of AMCN subscriber goals and KPIs.
JOB RESPONSIBILITIES Support the paid media planning across AMCN subscription video on demand services including digital paid media and traditional media detailing recommended tactics and budgets across the subscriber acquisition funnel (awareness, consideration, conversion and retention).
Track media plans for all AMCN SVODs and work with VP and Business Intelligence team on developing and producing detailed campaign analytics to determine if campaigns are driving towards stated subscriber goals and key KPIs including efficient CPAs, paid adds, LTV requirements, resulting churn of campaign cohort and more.
Under guidance of VP closely monitor campaign performance and impact on critical KPIs to identify early risks and opportunities in media plans and campaign set up so each AMCN SVOD can react quickly to avoid setbacks or take advantage or acquisition or retention opportunities.
Support reporting on campaigns with internal partners and external BTB partners including linear SVOD campaigns, FAST/AVOD channel promotion, BTB contractual promotions (Charter, Sling/DISH, etc.) and CRM cross-promotion to identify potential impact on subscriber growth.
Support operational and executive reporting requirements for performance marketing team based on consistent metrics and KPIs across all AMCN SVODs.
Provide ad hoc reporting support to Performance Marketing team including Growth Marketing team and CRM team.
Work closely with VP of Marketing Operations to support efforts to ensure data integrity in above analysis and regular reporting.
Provide tactical support for data collection and reporting across the multitude of reporting platforms (native and third party), including the tracking and reporting of anomalies, as well as the organization of reporting (visualizations, etc).
QUALIFICATIONS (Required & Preferred) 3 years’ experience streaming/digital media marketing analytics or digital media business intelligence.
An understanding of streaming and digital marketing KPIs including CRM metrics.
Knowledge of data analytics tools and tools specific to digital marketing.
Very strong analytical skills with ability to derive insights from data; data-driven decision maker.
Strong communicator (verbal and written).
Strong attention to detail.
Self-starter with a demonstrated ability to prioritize, manage ambiguity, and meet tight deadlines.
B.A.
required, preferably in a related or quantitative field.
The Company is committed to policy of nondiscrimination in its employment and personnel practices.
Applicants are considered for all employment without regard to race, color, religious creed, religion, alienage, citizenship, gender, gender identity, national origin, ancestry, genetic predisposition or carrier status, age, marital status, familial status, military or veteran status, status as a victim of domestic violence, stalking or sexual assault, sexual orientation, disability or any other characteristic protected by federal, state or local law.