Posistion Summary: We are looking for you
– dynamic, best-in-class talent
– to join the Initiative team as a Analyst, Business Intelligence & Accountability.
The Analyst will have responsibility for campaign performance metrics as well as overall business process and network ecosystem data as it relates to defining, designing, and interpreting campaign results.
Key Responsibilities: Provide meaningful insight for internal stakeholders as well as clients regarding areas such as brand health, cross-channel synergy, paid/owned/earned media, and consumer behavior Manipulation and analysis of large datasets from multiple sources, including proprietary agency analytics platform Summarizing advertising measurements such as reach and frequency, engagement rate, viewability, and fraud Accurately evaluate the effectiveness and performance of paid campaign advertising Develop and maintain dashboards, including the creation of charts or other visualizations through Tableau or other Business Intelligence platform to illustrate campaign performance Have an innate curiosity for processes improvements and continually strive to be better Coordinate Advertising Operations, Digital Partnerships, and Paid Search for campaign trafficking and quality assurance Develop and maintain automated ETL processes by leveraging python and SQL databases to store and harmonize large datasets.
Qualifications: Bachelor’s degree in related field or equivalent experience 0-1 years of analytical experience, media/advertising industry a bonus Strong proficiency across the following platforms: Excel, PowerPoint, SQL, Tableau, Google Analytics, DoubleClick DCM, Python, & VBA Proficient in Microsoft suite of products particularly PowerPoint and Excel, including advanced knowledge of PivotTables and complex formulas Ability to digest and explain complex ideas to a diverse group of stakeholders Must be able to collaborate across teams to produce strong insights to advance reporting and client deliveries Experience with digital media measurement and reporting platforms preferred as well as programming languages Experienced in effective dashboard designing with a focus on customizing to client needs Ability to work under pressure and manage multiple priorities Strong communication and presentation skills equally capable of interacting with peers and senior leaders Must be a team player but also have the ability to work independently