**Agave Category Educator Job Summary:**
GMR Marketing is currently hiring for an Agave Category Educator to join our team. Under the direction of the GMR Account Supervisor and the Client, the Agave Category Educator will serve as an ambassador for trade education, relationship-building, and consumer-driven events for all agave-based Proximo Spirits brands – premium brands with a deep respect for craft and connoisseurship. The brands represented are Jose Cuervo, 1800, Maestro Dobel, Gran Centenario, Creyente, and 400 Conejos.
The ideal Agave Category Educator is an engaging, charismatic, professional, polished and articulate candidate with a strong connection to their market, a robust social media presence, and extensive experience in and knowledge of the bartending and mixology community.
This is a full-time, salaried position that requires full and open availability, as 50% of obligations will take place during normal business hours, while the other 50% will require evening and weekend work. Mileage reimbursement, a monthly cell phone stipend, and 10 accrued days of PTO per calendar year is also available in this role. There is also a possibility of traveling to Oaxaca, Mexico and Tequila, Mexico!
**Program Essential Duties & Responsibilities:**
* Account/Gatekeeper Education: Manage an assigned key account list consisting of 50 influential accounts via education, brand building activities and relationship management.
* Event Activations: Represent the brand at key marketing and promotional brand activations (ex. tequila/mezcal tastings, experiential events, etc.).
* Distributor Sales Force Trainings: Educate and reinforce brand attributes with key distributor partners of the Proximo Spirits agave portfolio.
* Sampling Staff Education: Educate sampling staff/trade on the featured brands via category knowledge, brand touchpoints, production processes, and taste profiles.
* Canned Programming: Curate and execute relevant brand programming based on key brand initiatives and milestones to keep educational content dynamic and engaging with the target audience.
* Category & Brand Expertise: Answer consumer and trade questions while building their base of tequila and mezcal category knowledge.
* Activation Management: Liaise between brand, sales, trade marketing and target accounts to ensure program sell-in and executions meet brand quality standards.
* Reporting: Provide consistent feedback on program metrics, competitive activity, in-market best practice, success highlights and brand opportunities.
* Administrative: Complete administrate requests in a timely manner, including but not limited to; recaps, expense reports, time reporting, weekly team call participation, etc.
**Program Required Knowledge, Skills, & Abilities:**
* Goal-oriented, self-starter, outgoing and gregarious, engaging, articulate, charismatic and persuasive.
* Previous industry experience in bartending, mixology, field sales, etc.
* Knowledge of tequila and mezcal categories
* Adept at selling and interacting with diverse groups of people
* Strong written, verbal, presentation and public speaking skills
* In-depth understanding of account universe in activation territories
* Strong social media presence and following, able to create engaging content
* Ability to travel to surrounding areas outside of assigned geographical market on a regular basis
* Ability to travel for mandatory brand and product training at the client s distillery in Mexico
**GMR Qualifications:**
* Must be 21 years of age or older
* Must be authorized to work in the U.S. without sponsorship
* Must have reliable transportation to travel to surrounding markets and make in-market visits while transporting program materials (liquor, giveaways, etc.)
**Computer Skills:**
* Working knowledge of computers with average to above average skills in Windows, PowerPoint, Excel, Word, and Email
* Ability to learn new computer programs quickly and efficiently
**Education, Training, & Experience:**
* Degree in a related field preferred (sales and marketing; hospitality management; culinary)
* Liquor sales, bartending, and fine dining background preferred
* Previous experience in program management, marketing, field sales, or other related fields required
**Language Requirements:**
* Written and verbal fluency of the English language and grammar
* Ability to speak Spanish a plus, but not a requirement
* Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals
**Physical Demands:**
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to perform physically demanding duties, including assembling, disassembling objects, and the use of hand and power tools. The employee is frequently required to use hands to finger, handle, or touch objects or controls and to see, talk and hear. The employee is occasionally required to stand, walk, and reach above shoulders, stoop and bend at the waist. Specific abilities that may be required include the ability to lift and carry 50- 100 pounds, unassisted. Specific vision abilities required by this job include close vision.