THE TEAM
The Ticketmaster marketing team is comprised of storytellers, strategists, and creatives responsible for building lasting relationships with our millions of fans. The team consists of product marketers who craft and amplify fan-facing messages about our innovative products, content creators and community managers who build enthusiasm for the live events we ticket, partnership/sponsorship marketers who negotiate and manage assets from our substantial number of sports clients, and creative designers and copywriters who develop concepts and deliver creative that supports our entire marketing function. This team works closely with performance marketers who sit within our parent company (Company), with our international marketing organization, and with commercial and functional teams who leverage marketing to meet their business goals. This marketing team is part of Ticketmaster’s Marketplace, which sells over 500M tickets globally per year across professional and college sports, theater, arts, and concerts.
THE JOB
We are looking for a strategic, creative, and entrepreneurial marketing leader. The Vice President will oversee a recently formed Global/North American team of 15+, encompassing product marketing, content and community management, partnership/sponsorship marketing, and creative. The Vice President will set Global/North American Ticketmaster marketing strategies and priorities annually for our Marketplace and lead changes in strategy, as needed, consistent with our market-led, agile approach. This leader will also oversee execution of some of these strategies and plans. To be successful, the Vice President will help deliver profitable growth in Ticketmaster Marketplace revenue and will support improvements in customer satisfaction, loyalty, and engagement. The Vice President will be an active contributor on the Marketplace Leadership Team and will be the EVP/GM’s go-to for TM NA/Global Marketing performance.
WHAT THIS ROLE WILL DO
- Define the Ticketmaster Global/North American marketing strategy, key priorities, and OKRs and adjust plans as market conditions demand.
- Lead a high-performing team to deliver against objectives and collaborate across the marketing organization, especially with the Center of Excellence (performance marketing), which will be a key partner in activating marketing strategies.
- Create best practices that can be adapted by International Marketing and markets worldwide and be easily translated into marketing activity that drives desired fan behavior.
- Build strong relationships and work closely with commercial teams and fan-facing functions to integrate marketing plans with business and functional plans. At Ticketmaster, Marketing is linked tightly with other functions.
- Serve as a champion for the fan/consumer, working with our Research Team to advocate for initiatives that grow our understanding of the fans and ensure fan insights are properly leveraged across marketing and other functions.
- Help translate fan insights into plans.
- Serve as an advocate for TM marketing initiatives on our Marketplace, articulating the value to our clients.
- Manage a team of (senior) directors and managers and creative specialists at varying levels. Act as an exemplary people leader by setting a direction, fostering transparency, and providing guidance and coaching to build the next set of high-potential leaders.
- Envision, energize, and enable the team and the organization, securing buy-in. Champion your mission and foster a culture of innovative thinking.
TECHNICAL SKILLS/COMPETENCIES
- At least 15 years of experience, either at a leading consumer/consumer technology company or digital agency, with evidence of career progression and enhanced marketing and team responsibility over time
- Must have a service orientation, given the number of internal constituents (lines of business and functions) and external clients (teams, leagues, venues, promoters) constituents.
- Must have substantial digital experience with full digital marketing toolkit, with emphasis on social channels, mobile app, and the evolution of the digital marketing channels and technologies.
- Must have relevant experience evolving the positioning of legacy brands, expressing brand attributes in a digital and direct-response environment, and amplifying a brand or product value proposition with limited budgets within an ROI/transaction-oriented business.
- Proven ability to identify the right audience, craft the appropriate messaging for the target, and activate consumer segmentation models to improve business results.
- Advanced capability to absorb and integrate both qualitative insights and data to identify new approaches/solutions.
- Significant experience influencing/managing creative teams, particularly in a digital/direct-response environment, ensuring excellent craft and on-time delivery.
- Rigorous approach to deadline management, overseeing short-term projects with tight timelines and long-term initiatives with critical stage gates.
- Must have a track record of mentoring and leading multi-level teams, retaining key talent, and building a followership. Able to set a vision and motivate a team to achieve goals while creating a fun and productive culture.
- Must be able to effectively and succinctly communicate with and influence multiple stakeholders across all levels. Compelling presentations that inspire and win hearts and minds are important.
- Evidence of an ability to thrive in a fast-paced, high-growth, entrepreneurial environment where quality, innovation, speed of decision making, and execution are critical to organizational success.
BEHAVIORAL SKILLS/COMPETENCIES
- Marketing Owner: We work in a dynamic environment with a high-degree of ambiguity. A successful candidate must be able to quickly identify problems, develop meaningful solutions, and drive work forward with the support of other teams. This isn’t just an “ivory tower” role; we need a leader who can ensure the delivery of ideas to market and shepherd others’ work to completion.
- Builder, not a Caretaker: We are creating new capabilities for Ticketmaster and may not have all of the systems and tools and people in place. Be comfortable with that level of ambiguity and thrive on the challenge of driving the business and the function forward while building underlying capabilities.
- Creative Thinker: The role is not just about managing within predefined bounds; it’s also about thinking outside of the box and introducing novel solutions. We value innovation and want someone who is constantly thinking about “what’s next” and challenging the status quo.
- Consumer-Obsessed Leader: Place the fan at the center of our plans and programs, even though we have many constituents to serve. You will become one of several experts on the fan at TM and understand the implications for creative, marketing, and other functions.
- Persuasive Story-Teller: Presenting to Ticketmaster leaders across all functions and to third parties. Translating and simplifying the data into true insights that will drive strategy and change behavior is essential.
- Sprinter and Marathon Runner: We are lean and move fast; months of contemplation aren’t a luxury we can afford. But we aim to build long-term, sustainable approaches to limit rework and obsolescence and to give our partners the confidence we can stick to long-terms strategies and roadmaps.
- Influencer: Our VP – Marketing will not control all of the resources that will make initiatives successful. We respect leaders who can work within a matrixed system and are motivated by understanding what makes others tick.
- Cross-functional team player: We value transparency and helping one another. Communication and collaboration across the entire organization and developing an engaged team will lead to greater individual success.
- People and Culture Leader: Managing people is good; leading them and developing them is much better and is what we want. The best candidates for this role have a history of inspiring and nurturing their people, enabling step-changes in their capabilities.
- COVID-19 vaccination will be required for this position subject to legally valid exemptions.
TICKETMASTER VALUES
Rock Solid Reliability – Earn the trust of clients, co-workers and fans; Set clear expectations; Deliver high quality work on time and on task; Take the time to do things right
Winning Teamwork – Collaborate with others; Share information openly; Listen and take time to empathize and understand where others are coming from; Show recognition and appreciation for the contributions of others
Act with Integrity – Pride in the way we represent ourselves and the company to others; Act with good intentions; Have direct, honest conversations while creating a safe work environment for open dialogue; Represent information and data accurately and completely