The leadership team understands the need to bring in an experienced VP Marketing who will help set the go-to-market strategy, product marketing strategy, messaging and content, and define the customer profile ‘” all of which are essential prerequisites to running an effective lead-generation operation.
This role requires the alignment of industry solutions messaging and positioning across the entire go-to-market approach, from themes, campaigns and programs, and considering all possible routes to market.
This VP Marketing role is highly visible and cross-functional, requiring regular communication with leadership, product management, and sales. You should enjoy rolling up your sleeves, have a ‘can do ‘ attitude while working with dynamic teams in a fast-paced, cross-functional environment.
While we’re headquartered in Los Angeles, we are open to hiring remotely (within the US) for this role.
What you’ll do
- Refine the product messaging, positioning and targeting. Articulate a clear definition of the target customer.
- Develop a rich content library and editorial calendar to support sales and lead generation through a mix of experimentation and editorial skill.
- Test and deploy lead generation strategies based on the messaging and content.
- Creating a content library and marketing plan underpinned by testing and measurement rationale.
- Hire and manage a team of full-time and contract/agency resources operating with purpose and clear direction to scale the lead generation operation.
- Deliver quality leads to the Sales organization, with clearly understood attribution.
- Ensure all stakeholders inside and outside Company will be proactively apprised of key information and be furnished with consistent messaging
We ‘re looking for a team leader with the following knowledge, skills, and mindsets:
- Analytical:
- Qualitative analysis to be able to understand and respond to nuance from customer feedback as well as competitor positioning
- Quantitative analysis to be able to evaluate campaign effectiveness and unit pricing
- Strong business acumen, as well as strong analytical and strategic thinking abilities to draw conclusions based on data.
- A storyteller, who can speak the language of conversion rates / analytics
- Experimentation with intention and rapid iteration
- Strategic thinking:
- Ability to think strategically in terms of what the market need is and how Company is best positioned to meet those needs given our unique set of capabilities and competencies
- Independent / autonomous / self-starter
- Need to be able to pick up where things are quickly and lead us to a solution
- Self-motivated and driven individual skilled at both planning and hands-on execution
- Attention to Detail and Operational Rigor
- Excellent written, verbal, and presentation skills
- Management
- Presentations to other executives, the Board and at industry events and conferences
- Hire, build, manage and lead a team of experts in their fields
- Communication:
- Writing/editorial ability. Maintaining a high quality bar for brand and content
- Ability to simplify complex topics to the key points to be communicated with strong messaging skills
- Ability to communicate effectively with geographically dispersed teams
- Adept at communicating up, down, and across an organization to proactively inform key stakeholders in the format best suited to the audience