ABOUT THIS ROLE
We are looking for a passionate and driven VP, Brand & Marketing (USA) to lead marketing at Company for the US. This role will help drive the high growth of this semi-private jet brand as we scale across the USA. The ideal candidate is a proven marketer that is results-driven and extremely proactive, thrives working with and leading cross-functional teams, takes the initiative, and actively finds solutions. The ideal candidate is a strategic thinker with extremely strong analytical skills, as well as a keen ability to innovate, test, and learn. This person is an empathetic, inspirational leader who can motivate teams and successfully influence and align across disciplines. The ideal candidate has experience working in extremely fast-paced and high-growth teams and has a deep understanding and passion for luxury, lifestyle, and travel brands.
RESPONSIBILITIES
LEADERSHIP
- Develop holistic marketing strategy for Company’s US routes, including campaign development and channel strategy.
- Thought leadership to differentiate Company’s positioning and messaging in the USA, especially for LA-based audiences.
- Develop, own and achieve key brand marketing and growth objectives for Company in the USA.
- Collaborate with cross-functional teams and Europe counterparts to ensure timely and impactful marketing programs targeting US guests, with a particular focus on LA-based HNWI and UHNWI audiences.
- Oversee data and reporting, including cross-channel analytics.
- Set targets, oversee budgets, measure and report on progress against goals and adjust to ensure commercial success.
- Build, lead, and mentor a growing brand and marketing team.
BRAND & GROWTH MARKETING
- Develop and execute effective brand-building and growth marketing programs that drive brand engagement, traffic to our website, conversion, and future bookings.
- Develop programs, partnerships, and campaigns to position Company as an iconic brand in the luxury travel space, including brand activations.
- Drive growth marketing channel strategy and execution-focused on engagement and conversion.
- Design and optimize marketing campaigns to drive brand awareness and consideration among our target consumer via owned channels and third-party partners, including, for example, SEO, SEM, and other digital paid media, partnerships, CRM, and PR.
- Build powerful lifecycle marketing programs focusing on guest engagement to acquisition and then retention, from developing and executing campaigns, to continuously iterating towards a hyper-personalized user journey.
- In collaboration with Company BD & Partnerships team successfully identify and activate brand and commercial partnerships to drive the acquisition of new guests.
- Work closely with our agency partners to develop concepts, materials, campaigns, and programs that maximize the impact of our acquisition activities.
- Ideate and test programs to help optimize our website and campaign performance. Work cross-functionally with partnerships, design and creative, digital, and CX for strategy and campaign development.
RESPONSIBILITIES
- A Bachelor’s degree (BA or BS).
- 10+ years proven experience in brand and growth marketing (digital, social, partnerships, CRM, PR, etc.), preferably with a high growth brand.
- Experience with a luxury and/or lifestyle brand and passion for travel preferred.
- Experience working in fast-paced teams and organizations.
- Understanding of and experience marketing to HNWI and UHNWI in the LA area.
- Articulate and polished, with an understanding of the nuances of a contemporary luxury brand.
- Additional language skills (especially Spanish) would be an advantage.
- Excellent presentation and written communication skills.
- Strong commercial acumen and analytical skills.
- Creative thinker with an entrepreneurial mindset.
- Results-driven and proactive problem-solver.
- High EQ and levels of empathy, a natural team player, and able to successfully work cross-functionally.
- Ability to foster relationships, collaborate across disciplines, and secure multi-stakeholder alignment and ‘buy-in’.