Employment Status:Full Time (72-80 Hours Per Pay Period)Job Category:Administrative & ProfessionalJOB SUMMARY:The Social media specialist should have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels.
He/she is responsible for joining relevant conversations on behalf of the brand and “soft selling” the product/services by providing support to current and prospective customers.
The role is also responsible for reputation management.EXPERIENCE/QUALIFICATIONS:Minimum two years in a marketing position.Proven working experience in social media marketing or as a Digital Media SpecialistExcellent consulting, writing, editing (photo/video/text), presentation and communication skillsDemonstrable social networking experience and social analytics tools knowledgeAdequate knowledge of web design, web development, CRO and SEO.Knowledge of online marketing and good understanding of major marketing channelsPhotography and videography experience preferredAttributes RequiredExceptional project management and organizational skills and the ability to manage multiple projects, prioritize, and meet tight deadlines in a fast-paced environment for projects with varying scopes.Excellent written and verbal communication skills.Proactive, solution-oriented, and articulate.Strong attention to detail.Strong teamwork, communication, and interpersonal skills.Adaptable in the face of rapidly changing priorities.Must interact with project managers, designers, writers and business leaders comfortably and confidently.Possess general knowledge of printing, retouching, photography, and packaging processes.Have the ability to negotiate within a context of political sensitivity and competing interests.Maturity and sound judgment.Ability to recommend decisions and justify recommendations.Organized approach to creating and managing marketing deliverablesEDUCATION:Bachelor’s degree in marketing, communications, or related discipline required.LICENSURES/CERTIFICATION:Must successfully complete and maintain LA City Fire Card certification at the time of hire or within the first 30 days of employmentMUST HAVES:All required licensures, certifications, mandatory education; along with annual occupational health screenings must be completed prior to the expiration date or by the end of the month in which they are due.
Reference the Educational Requirements: Must Haves, Mandatory and Unit Based policy (in electronic policy management system) for the specific requirements for this position.DUTIES AND RESPONSIBILITIES (These are the essential job functions for this position.
The essential functions of this job include, but may not be limited to those listed in this job description.
Employees hired for this position must be able to perform the essential function of this job without imposing significant risk of substantial harm to the health or safety of themselves or others):Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identificationGenerate, edit, publish, and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take actionSet up and optimize company pages within each platform to increase the visibility of company’s social contentModerate all user-generated content in line with the moderation policy for each communityCreate editorial calendars and syndication schedulesContinuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the informationLiaising with the marketing team to create and coordinate marketing strategies that work across different channelsManage online brand reputationOther duties as assigned.The following job accountabilities are not unique to this particular job but are common to all jobs at VPH:Complies with VPH policies and procedures on customer satisfaction and service excellence.
Demonstrates professionalism and cultural sensitivity in coordinating activities and communicating with all customers, peers, and the community at large.
Conducts self in a professional, respectful and courteous manner during all interactions.
Works effectively and collaboratively with others toward common goals.Communicates accurately, honestly, supportively and in a timely manner with department and interdepartmental team members.
Demonstrates effective business writing and oral communication skills, handwriting is clear and legible.Participates in operational aspects of the department and maintains/participates in performance improvement activities within the department.Participates in all departmental specific training, Environment of Care (injury/illness prevention, fire/life safety, hazardous materials, emergency preparedness, utilities management, medical equipment management, safety and security management), infection control (standard precautions, TB Exposure Control Plan, Bloodborne Pathogen Exposure Control Plan).Demonstrates knowledge of and follows safety practices.
Understands the importance of safety, including patient safety in the workplace.
Maintains a safe environment for self and others.Actively participates in the Patient Safety Program, including event reporting.
Identifies sentinel events/near misses and responds per defined organization processes.
Participates in education activities and process implementation.
Demonstrates advocacy for the patient/customer and appropriately acknowledges patients, customers and visitors.The above statements reflect the essential functions considered necessary to describe the principle content of the job.
They are not intended to be a complete statement of all work requirements or duties that may be inherent in the job.WORK ENVIRONMENT:Primarily an inside building/office environment, well lighted and ventilated, which may consist of multiple treatment and/or work sites.Fast and continuous work pace with variable workload.Frequent contact with staff and public under a variety of circumstances.
Requires ability to communicate clearly (in English) verbally and in writing for effective communication with other staff members, physicians, vendors, community members, patients and patient families, employees and applicants of all socio-economic levels from a diverse cultural and ethnic population.Subject to many interruptions from multiple calls and inquiries and potentially emotional situations involving accidents, injuries, illness and/or death.Handles emergency/crisis situations in accordance with Hospital policy.Answers phones or pages; may carry a beeper/pager.Occasional travel may be required.Potential risk of exposure to hazards from chemicals (toxic and non-toxic), flammable materials, gas or electrical or radiant energy or equipment with/without moving parts.
PHYSICAL DEMANDS: Key for Physical DemandsContinuous66 to 100% of the timeFrequent33 to 65% of the timeOccasional0 to 32% of the time Clerical/Administrative Non-Patient CareFrequent/continuous sitting with occasional, intermittent standing/walking.Continuous use of bilateral upper extremities in fine motor activities requiring fingering, grasping, and forward reaching between waist and chest level.Occasional/intermittent reaching at or above shoulder level.Occasional/intermittent bending, squatting, kneeling, pushing/pulling, twisting and climbing.Occasional/intermittent lifting and carrying objects/equipment weighing up to 25 pounds.Continuous use of near vision, hearing and verbal communication skills in handling telephone calls, interacting with customers and co-workers and performing job duties.