Saatchi Art is the world?s leading online art gallery, established with the goal of helping people all over the world connect with art and artists they love. We offer an unparalleled selection of paintings, drawings, sculpture, and photography in a wide range of prices, and provide artists worldwide with an expertly curated environment in which to exhibit and sell their work. Based in Los Angeles, Saatchi Art is redefining the experience of buying and selling art, making it welcoming and accessible for artists and collectors alike.
We are looking for a Trade & Hospitality Marketing Specialist to develop, implement, track, and optimize marketing campaigns that enhance brand awareness, generate new leads, and nurture existing client relationships for Saatchi Art?s trade and hospitality services businesses. You are a strategic go-getter, who can take big ideas through to creative execution efficiently and effectively, with a solid background in trade marketing. From devising in-person events to nurture prospects to implementing a compelling content marketing strategy, be ready to ?think big? while managing the details in order to extend the reach of our online gallery to designers, trade associates, corporations, and institutions clientele.
A big vision calls for a big job. As we grow, our need for a Trade & Hospitality Marketing Specialist grows with us. LA based preferred and remote considered.
Leaf Group is a house of brands, creating and cultivating digital-first companies in growing lifestyle categories: Fitness & Wellness (Well+Good, Livestrong.com); Home & Decor (Hunker, Society 6), and Art & Design (Saatchi Art, The Other Art Fair). Additionally, we have performance focused brands in key categories such as Travel, Pets, and DIY (OnlyInYourState, Cuteness, eHow). Our media and marketplace brands are authentic and authoritative, reaching a large and growing passionate audience.
We work in a fun, collaborative environment that is diverse, adventurous, and open-minded. We look for proactive, accountable people focused on continuous learning and growth to push themselves and our businesses forward. Check us out here.
You?ll Report to: Marketing Director
A typical day as Trade & Hospitality Marketing Specialist might include:
- Events Marketing (20%)
- Develop and implement an event marketing strategy including virtual and in-person events for prospects and current clients.
- Manage creation of trade show presence and related materials
- Develop and manage a trade blog and other content marketing efforts to provide industry insights, trends, project case studies, and other branded content in support of prospecting, lead nurturing, awareness, social engagement, and thought leadership.
- Manage the documentation process of high visibility projects from initial production to final photography for use in content marketing and PR campaigns
- Work with PR colleagues to drive earned media and facilitate Saatchi Art features in print and digital publications.
- Email Marketing (15%)
- Develop and manage a strategic email marketing program and email lead activation including newsletters and automated journeys to help grow subscribers, nurture leads, and encourage loyalty
- Social Media (15%)
- Develop and implement social media strategy including hospitality features on Saatchi Art?s main channels, as well as exploring sub-branded profiles dedicated to Trade content.
- Manage paid prospecting and lead generation campaigns including paid social, list buys, and more, working closely with performance marketing colleagues.
- Manage the creation of direct mail pieces as needed, working closely with performance marketing colleagues.
- Partnerships (5%)
- Develop strategic partnerships to extend program reach and awareness
You?ll be successful if you are strategic, organized, and a full-funnel marketer with B:B experience. You are personable, interested in art, and want to contribute to Saatchi Art?s growth and success. You want to roll up your sleeves and take advantage of the opportunity to work at a fast-paced ecommerce company.
What You Have
- 5+ years of related experience
- Strategic thinker with experience building and executing integrated marketing campaigns, with an emphasis on digital channels.
- Strong copywriting skills. You?re comfortable tackling social media posts, drafting and line-editing articles, crafting email copy??and everything in between.
- A growth hacker mindset?you?ll constantly be thinking about increasing results, aim to understand the impact of a change if it is successful, and will get excited when a test yields growth!
- Strong problem solving and critical thinking skills, and accountable for work every step of the way
- A genuine appreciation for art and design. You are tuned into contemporary home decor, design, art, and pop culture.
- A stickler for the details? you have exceptional organizational skills with the ability to multi-task and self-manage against tight timelines
- Comfortable working as part of a team and on your own.
- Previous experience working in B:B marketing at an e-commerce business or art consultancy a plus
- A pleasant and supportive demeanor
- Not afraid to wear multiple hats?no job being too small or too large.
- We’re casual and informal but we work hard and work responsibly. Personal accountability goes a long way. We believe we are the change.
What We Have
- eHow is the 2019 & 2020 People’s Choice and official Webby Winner for Social Video/How To-DIY
- Well+Good is the 2019 People’s Choice winner of the Webby?s Award for Best Lifestyle Brand
- Leaf Group is among TalentDesk?s 2019 Best Companies To Work For
- Leaf Group is among the 2019 Built In LA Best Companies To Work For
- Leaf Group is among Comparably’s 2018 Best Companies in Los Angeles
- Well+Good is the 2018 winner of Fast Company?s Most Innovative Company Award
- MyPlate is the 2018 winner of the Webby Award for Best Design
- Winner of the 2017 Best Company for Diversity award Comparably
- Competitive compensation and benefits packages (i.e., Medical, Dental, Vision, FSA, 401K)
- Discounted gym memberships
- Paid-to-play vacation rewards
- Discretionary unlimited vacation time
- Employee discounts for Saatchi Art, Society6, and Deny Designs
Leaf Group is a diverse, equitable, and inclusive workplace that reflects our customers and the world we live in. We encourage people from all backgrounds, ages, abilities, and experiences to apply for our roles. Leaf Group is an equal opportunity employer. We do not discriminate based on race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status.
Agency Disclosure
If the Leaf Group Talent Acquisition department, or any current company employee, receives an unsolicited resume from a third party recruiting agency and Leaf Group does not have a signed Agency Agreement active, Leaf Group will not be deemed liable to pay a placement fee. The unsolicited resume will be considered a gift and can be considered for our recruitment efforts.