As a Sr. Analyst on the Marketing Science team, you will develop actionable insights through quantitative analysis, innovative thinking, and your industry knowledge to be a key contributor towards tactical and strategic efforts. You will use your strong analytic and technical knowledge to evolve campaign and strategic deliverables that meet our client?s business needs. You will be expected to be able to manage both people and process across multiple Marketing Science functions.
Areas of Responsibility:
· Operations; Collaboration: Connect across planning, investment, and technology teams to ensure holistic understanding of data.
· Audience Discovery & Strategy; Data Analysis: Become more seasoned in audience definition, creation and strategy using multiple data sources
Measurement & Reporting:
· Measurement: Develop breadth of knowledge measurement strategy, frameworks and technology (MMM/MTA)
· Benchmarks & Goals: Set benchmarks and targets based on historical campaign data
· Reporting & Optimization: Oversee and QA the development of reports and directing optimization initiatives
· Insights: Hone the ability to know what an insight is, and developing them for the campaigns
Data Strategy & Technology:
· Data Technology Utilization: Manage your team to oversee automation and improve processes for efficiencies
· Data Management: Be accountable for the maintenance and QA of data systems and processes used for reporting and on-going data analysis
· Data Visualization: Develop advanced Dashboards in visualization tools such as Tableau/QlikView/Looker
· Ad Operations: Apply advanced understanding of Ad Operations and QA procedures
· AdTech/MarTech: Evaluate and compare data, ad and MarTech vendors
Desired Technical Skills:
· Strong proficiency with MS Excel, PowerPoint are a must
· Ad-serving and web analytics tools (DCM, DV360, IAS/Moat, Facebook Advanced Analytics, Google ADH, Google Analytics, Adobe, etc.)
· Behavioral data sources (Acxiom, Experian, Clickstream, Location, IRi, Liveramp)
· Syndicated research sources/tools (Gfk, MRI, Simmons, Scarborough, IMS, Nielsen, comScore)
· Cross-media brand lift research (Kantar, Lucid, etc.)
· Data visualization? tools such as Tableau, Datorama, Alteryx
· Nice to have: Advanced analytics software package: SQL, R, Python or other
Requirements:
· 1-2 years of relevant experience, preferably in marketing analytics
· Analytic Capabilities: Ability to think logically and use quantitative techniques to solve problems such as campaign analysis, optimization, data management, data operations and/or predictive modeling
· Education: Bachelor?s degree in math, economics, engineering, social sciences, finance, analytical fine arts, or business/marketing fields
Hearts & Science is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.