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Product Marketing Specialist

Wynne Systems

This is a Full-time position in Los Angeles, CA posted February 19, 2021.

nn About You nn nnYou’re a driven Marketing professional who knows how to move the needle.

You know that your audience doesn’t want fluff; they want solutions.

You thrive on building big ideas and then make them come to life.

You love mapping out customer journeys.

Upsell and cross-sell?

No problem.

Above all else, though, you want to produce results that build awareness, generate qualified leads and close deals faster.nn nn nn nnIf you’re that big thinker, mobilizer and executor, we should meet.nn nnWe’re Wynne Systems, a group of passionate people who are driven to help the best companies in the world become even better.

We offer rental, construction and logistics solutions to some of the largest companies across the globe, and we want to expand our Marketing team to help get the word out about the great things we’re doing.nn nn nn nn Summary nn nnAs our Product Marketing Specialist, you will be responsible of Wynne’s product positioning and go-to-market strategies.

Working with Marketing, Sales and Product Managers, you will build strategies on how to effectively market to our prospects and customers.nn nn nn nnThe ideal candidate has a creative spirit, excellent communication skills, show they are self-driven and continuously strive to raise the bar for themselves and those around them.nn nn nn nn Your Day-to-Day nn Build an understanding of our buyers’ hot buttons to create a compelling narrative for our products and services Map out the buyer’s journey, including delivery of relevant and timely content that showcases our value propositions Develop and oversee multiple go-to-market strategies, including personas, value propositions, sales messaging and execution of campaigns across all channels Measure, track and analyze ROI of product marketing efforts across multiple channels Ensure cross-departmental alignment by communicating with key stakeholders throughout the campaign process Working with the Content Marketing Specialist, strengthen the Sales Enablement Library with high-value content, such as testimonials, ebooks, white papers, etc.

Identify target prospect accounts to support account-based marketing efforts nn nn nn Your Experience nn Bachelor’s degree, preferably in Marketing 2-4 years of Product Marketing experience Proficient with Microsoft Office suite of products (Outlook, Word, PowerPoint, Excel) Proficient with a CRM (Salesforce preferred) Experience with an enterprise marketing automation software preferred (Marketo, Eloqua, Pardot or similar) Ability to manage multiple projects under tight deadlines, working with a high degree of independence Organization!

Must be diligent with prioritization and timely project updates Energetic, motivated with a positive attitude and sense of humor nn nn nn You’ll Love This Position If… nn You enjoy flexing the creative and analytical sides of your brain every day You want to use your previous experience with campaign and program development to drive engagement You revel in taking complex ideas and simplifying them, to our customers’ benefit Speaking with customers to identify challenges motivates you to find a way to solve them Being a part of an organization that encourages positivity, collaboration and support fits your work style nn nn nn About Wynne nn nnWe were founded in 1991 in Long Beach, California with just a handful of programmers who had a passion to build the most comprehensive software to empower rental equipment companies.nn nnAnd we did just that.

Today, we are driven to work with the best companies in the world and help them become even better.

We love challenges and problem-solving, which is why we come into work each day motivated to deliver solutions that help our clients fulfill their potential.nn nnWe have grown from just a rental software company to one that offers multiple solutions, from construction equipment management to transportation and logistics.

And our team has grown globally, too.

We’re headquartered in Irvine, California, with additional offices in Houston, Texas; Elland, United Kingdom; and Toronto, Canada.nn nn n nn nnBut one thing hasn’t changed: We’re still a team of passionate people who want to build software that empowers our customers to strengthen and grow.nn nnSo if collaborating with big thinkers, ideators, go-getters, problem-solvers and empowered team players is what you need, then we want to speak with you!nn