Performance Marketing

Performance Marketer The Performance Marketer is responsible for creation of new digital experiences, execution of A/B testing strategies, on-site optimization and data analysis. They are responsible for developing and managing a testing roadmap that aligns with business objectives, improved customer experience and on-site conversion and for Amazon and globally. They will serve as a subject matter expert on the design of tests including structure, sequencing, definition of primary and secondary success metrics, and test duration calculation. As a key member of the Digital team, the Performance Marketer will collaborate with the Sales and Marketing team, UX/UI Designers, Web Developers, and the brand team. Deep knowledge of eCommerce, digital marketing, A/B testing, user experience, analytics, and a strong focus on project management are needed to be successful. Critical components of success in your new role as Performance Marketer will include, but are not limited to: Familiarity with and ability to communicate optimization best practices for implementation across the company website and Amazon Understand customer personas and needs to research, create, and implement relevant content for various audience segments Provide statistically rigorous analysis of performance on the company website, while efficiently managing the entire process from ideation to test execution, completion, analysis, documentation, and strategic recommendations Develop and deploy experiments through A/B and multivariate testing Measure, report, analyze and present on metrics of testing and targeting results Work collaboratively with the stakeholders to realize testing and targeting initiatives through digital content, digital experiences and offers Work collaboratively with Paid Acquisition and Lifecycle team members for optimization of digital programs, create landing pages and identify new customer acquisition and cross sell opportunities Good understanding of SEO practices; on page and off page Maintain the operational status of testing calendar, prioritization, queues, monitor road maps, test schedules, in-flight tests, provide recommendations, and reporting progress to organization on a regular basis Conduct multi-channel tests and implement “winning” tests and other best practices throughout digital channels Utilize Google Analytics tools to track customer activity and optimize experiences and conversion throughout the customer lifecycle Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Interpret data in a way that leads to actionable strategies Lead the “culture of optimization” initiative Requirements: 4 years of digital marketing experience with demonstrated conversion rate optimization (CRO) success Comfortable using CMS such as Shopify, WooCommerce, Salesforce etc. Hands on experience with an optimization tool such as Kibo, VWO, Optimizely Deep experience with Google Analytics and web testing; strong reporting capabilities to track performance Working knowledge of HTML/CSS/Javascript If this Performance Marketer role has piqued your interest please apply and I’ll get back to you as soon as possible.

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