A BIT ABOUT US The Marketing Store is a consumer engagement agency that believes in the power of experience to build brands.
Experience is any valuable interaction between a brand and consumer, and it’s the currency of 21st century marketing; consumers are placing greater value on it, technology provides brands with greater opportunity to deliver, and it’s the key to unlocking huge growth.
Our core skill is therefore transforming brands, products and services into experiences.
To leave lasting impressions and influence future purchasing decisions.
We do this through our expertise in the sharing of experience and the science of experience.
Yet none of this can be achieved without our investment in people and culture.
We’re committed to breaking down silos to create more efficient and better-connected working processes.
That’s why we are a people-first agency, built to serve consumer-first brands.
WHAT ARE OUR PEOPLE LIKE?
Our agency is home to creative problem solvers.
Those who overcome any obstacle to successfully put consumer-first ideas, products and technologies into market.
People who wear their talent lightly.
Willing to be part of a close community that pushes them to be better.
Because our goal is to bring people and brands closer together.
Closer insights, closer connections and closer collaboration breed better, more effective work.
It’s this dedication to getting closer that drives us to go further.
WHO WE WORK WITH We apply insightful, strategic, brand-building processes to the creation industry-leading, award-winning promotions, digital experiences, retail activations, CRM and loyalty programs, premiums and brand events.
Our clients include McDonald’s, Nissan, Infiniti, T-Mobile and more WHY WE THINK YOU WILL LOVE THIS ROLE As the Brand Partnerships Coordinator, you will have the opportunity to work with various cross-functional teams and departments across the agency Responsible for improving partnerships, identifying innovative partnership opportunities, and building marketing/promotional program plans, you will assist the wider team in developing and growing licensor and other external relationships on an ongoing basis.
WHAT YOU WILL BRING TO THE AGENCY You are keen on analyzing and synthesizing data, and have a phenomenal understanding of how to interpret research and connect trends, translating them into relevant insights and reports.
Passionate about the entertainment and QSR industry, you will help identify potential partners and emerging trends while staying abreast of global Happy Meal objectives and programs.
RESPONSIBILITIES This role will support internal teams in planning Happy Meal programs, assisting with the research, analysis, and integration of trends and brand insights into the program planning process.
Digging deeper on the details: General Calendar Development and Management Support the Global Brand Partnerships team as part of a global resource pool, including property planning meeting, calendar presentations, etc.
Coordinate regular global calendar team meetings, communicating effectively to keep all enterprise members abreast of key new brand and window opportunities Provide assistance on ad-hoc client and internal requests Track and record all Theatrical calendar updates Calendar and Agreement Support Support licensors on calendar changes to multi-segment promotions Run reports on market participation and promotional dates for McDonald’s, Licensors, and internal TMS teams Oversee US and Canada calendar administrator in Happy Meal Central (HCM) database Provide licensing agreement inputs on an ad-hoc basis (toy names, factory information, etc.) Support Happy Meal licensing fee/royalty tracking (update presentations, follow up on invoices) Monitor Global Book or Toy book titles and timing Data Governance Provide governance for HMC/Tableau HM Calendar data
– including reviewing data and following up with local leads to clean up missing or incorrect data Develop and audit reports to support ongoing business objectives and answer ad-hoc client or internal requests Set up/onboard new HMC and Happy Meal Calendar Tableau users Industry Trends & Insights Support the Senior Brand Partnership Manager in the development of Post-trade shows, helping with the material gathering classification and research Analytics Scope of Work Coordinate with HAVI counterpart to analyze and synthesize key data points and insights for implantation into Calendar and program findings Track weekly and monthly sales reports from US and Global markets SKILLS AND EXPERIENCE WE WOULD LIKE YOU TO HAVE 1-2 years’ experience in licensing/promotions/partnerships Understanding and interest in client services, data analysis, and trend tracking Strong interpersonal and written communication skills Innate curiosity with an ability to connect insights and utilize disparate sources to develop innovative solutions Phenomenal storyteller, able to present complex ideas clearly Comfortable accessing online databases and conducting internet research Passionate about analyzing, synthesizing, and generating insights from data Solid organization and time-management skills, comfortable working independently in fast-paced environments