The primary responsibilities of the Media Market Specialist are to estimate, evaluate, negotiate, maintain and deliver local broadcast media across Actives client base.
Evaluate Nielsen ratings to determine estimated value of the media.
Negotiate best prices for media which meet client guidelines and employ a variety of strategies.
Supervise and monitor media schedules, ensuring weekly clearance and delivery for clients.
Secure added value, bonus weight and makegoods as needed.
Manage post-buy delivery including negotiating any owed Air Data Units (ADUs), reviewing for overrides and writing up explanations if needed.
Work closely with Actives Trade Group to develop and utilize trade partnerships.
Develop and maintain relationships directly with stations and their representatives.
Attend business functions including meals, parties and events to help grow these relationships.
Provide guidance to junior-level staff as needed.
Supervisory Responsibilities This job has no supervisory responsibilities.
Bachelors degree or equivalent experience is required.
Minimum requirement of 3 years of media experience or training in TV, Radio and/or Unwired media buying; or combined buying experience in stated mediums.
Knowledge of SpectraOx (MediaBank) or comparable Media software is required.
Proficiency with both Microsoft Word and Excel required.
Travel This position requires regularly scheduled travel up to 10% of the time.
ID: 2205 Job Grade: 14M External Company Name: Active International External Company URL: www.activeinternational.com Street: One Blue Hill Plaza