We are looking for an experienced media buyer that can own all steps in the ad operations process.
A media buyer will be responsible for working with our design team to create compelling ad copy and creative, develop and maintain relationships with key media partners, and optimize purchased media though A/B testing, audience and demographic targeting, and landing page optimization.
Experience with paid media channels is required; more specifically: programmatic, native, display, search, social, and or email.
Expertise in one or more channels is preferred over basic knowledge of many.
Responsibilities
Ad copy and creative creation, A/B testing, and optimization Provide recommendations on current media buys and strategy Identify and develop new media partnerships Monitor ad performance and create accurate reports and media insights Work with dev and design team to develop and execute media strategy
Requirements
A proven track record as a media buyer in one or more of the channels listed above Multiple years of experience running and optimizing ad campaigns Significant experience analyzing conversion rates, CPA goals, acceptance rates, bounce rates, and other common KPI’s Ability to optimize based on key metrics to lower CPA and/or increase lead quality Must be proficient in using Google Analytics or other comparable platform or service Experience with lead generation and/or direct response marketing is a plus
Perks & Bonuses
Flexible work schedule Medical benefits Paid vacation Paid sick days Unlimited free snacks and drinks
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