Audience StrategistMarketing Specialist Full Remote-Real Staffing
Pharmaceutical – Marketing Specialist (Salesforce Marketing Cloud)
Location: REMOTE – EST
Duration: 9 Month W2 Contract- Temp to Hire
Role Offers: health, dental, vision benefits & 401K enrollment options
Rate: $60-65/hr
W2 Candidates are only considered, C2C NOT ALLOWED, VISA Sponsorship not provided
Must have experience working in Salesforce Customer Data Cloud
Responsibilities
• Lead audience activation management, processes, evolution, and oversee data taxonomy creation, set up and measurement.
• Collaborate with media partners to configure, test and validate destinations (social, display, rich media, targeting platforms) to send segments for audience activation.
• Influence internal teams & take a leadership role to ensure that key audience segmentations are used appropriately and regularly.
• Be the subject matter expert in audience data management and insights – build a learning agenda to evangelize audience management best practices & educate marketers.
Qualifications
• 8+ years of experience in a combination of marketing, digital marketing, digital platforms or
• media.
• Seasoned experience with Data Management
• Platforms to create attributes, segments, push audiences live & prepare audience analysis.
• Strong familiarity with digital advertising ecosystem.