Remote – July 20, 2021
Marketing Operations Specialist
Title: Marketing Operations Specialist
Experience: Mid-Level
Employment Type: Full-Time
Industry: Information Technology and Services
Location: Remote
Keyfactor is looking for a Marketing Operations Specialist to join the Marketing team.
WHAT YOU’LL DO
The Marketing Operations Specialist is responsible for overall marketing campaign support with a focus on email marketing and marketing automation. We’re looking for a candidate that can execute on email marketing, build campaigns and workflows in HubSpot and analyze data to make recommendations that will scale our business.
This position will play a meaningful role in supporting our demand generation campaigns globally and building awareness for the Keyfactor brand. Working cross-functionally, this role will interact with Revenue Operations, Product Marketing, Field Marketing and Sales to execute, operationalize, and measure global marketing campaigns.
RESPONSIBILITIES
- Develop strategies in partnership with the Director of Demand Generation and execute email campaigns and ensure alignment with other channels
- Oversee and execute marketing campaigns and automation efforts in HubSpot, such as: email builds, drip build outs, and workflows with triggers and actions
- Manage the set-up of one-time and automated email campaigns, content and message optimization, graphics creation, list segmentation, deployment, and reporting
- Work with our RevOps team to manage the development of programs, segmented lists, automation, workflows and reports across the marketing technology stack
- Analyze data and report performance of all digital marketing campaigns, assess against goals (ROI and KPIs) and share with stakeholders
- Collaborate with internal teams on the scope and direction of campaigns to create effective marketing strategies across multiple channels that will drive engagement and sales conversions
- Brainstorm and test new and innovative digital marketing ideas and tactics including A/B testing of campaign elements to optimize performance and further Keyfactor’s email practices
- Proactively stay on top of digital marketing trends and news to inform future growth strategies and opportunities.
- Implement process improvements across programs as needed. Measure the effectiveness and communicate learnings across the organization.
- Acts as quality assurance with an editorial eye and concentrated attention to detail
- Occasionally assist with executing marketing tactics across other channels including social media
REQUIREMENTS
- Experience with marketing technologies including: HubSpot, Salesforce, Google Analytics, Google Ads, and Asana
- Comprehensive knowledge and 3-5 years’ experience in CRM & Marketing Automation tools: Salesforce & HubSpot (HubSpot certification is preferred)
- Strong background in analytics and reporting
- Proficiency with marketing automation and email marketing best practices
- Able to accurately execute on programs within deadlines and prioritize effectively
- Comfortable working in a fast-paced, deadline-driven environment
- Proven work experience in digital marketing; strong copywriting and proofreading skills
- Exceptional project management skills, with a keen eye for detail
- Can-do attitude with a desire for growth and continuous improvement
- Strong collaborative and cross-functional interpersonal skills
- Challenges projects or processes and suggests improvements in the spirit of continuous improvement
- 3-5 years of experience in B2B Marketing in a SaaS or High-Tech organization preferred
- Bachelor’s degree in Marketing or related field
About Keyfactor
Keyfactor is the leader in cloud-first PKI as-a-Service and crypto-agility solutions. Our Crypto-Agility Platform empowers security teams to seamlessly orchestrate every key and certificate across the entire enterprise.
We help our customers apply cryptography in the right way from modern, multi-cloud enterprises to complex IoT supply chains. With decades of cybersecurity experience, Keyfactor is trusted by more than 500 enterprises across the globe.
For more information, visit (see application details) or follow us on LinkedIn, Twitter, and Facebook. Built on a foundation of trust and security, Keyfactor is a proud equal opportunity employer, supporter and advocate of growing a trusted, secure, diverse and inclusive workplace.
Job Title:
Marketing Operations Specialist
Location:
Remote
Post Date:
July 20, 2021
Job Type:
Full-Time Regular