Digital Marketing Specialist-Magic
About Magic:
Magic is a leading Australian ad agency specialising in innovative and data-driven media buying and planning solutions. Through its groundbreaking Alchemy methodology, Magic combines thousands of statistical datasets, custom mathematical modelling, and direct mathematical findings to optimise media buying and planning for its clients. With a focus on hiring top talent and nurturing a culture of innovation, Magic attracts forward-thinking clients who value strategic media partnerships.
About the Opportunity
This role is one of the founding roles in Magic LA. Magic injects mathematics and statistical modelling into our media work to drive better and more accountable media outcomes. This role will be tasked with managing core media management and optimisation components of our US client (cybersecurity), focusing on the Americas region (US/Canada/Mexico). You’ll be reporting to the global head of media as well as the on-the-ground leader in the LA office.
Daily Duties:
- Manage the execution of day-to-day campaign implementations and optimisations across paid search, social and programmatic.
- Owning and maintaining strong client, partner and internal agency relationships.
- Creating optimisation plans across all key platforms and following through on their delivery.
- Pacing campaigns across various platforms, ensuring best practices for the channel are followed and implemented accurately.
- Creative and campaign changeovers across a range of platforms
About You:
- 2-3 + years relevant work experience within a digital activation, biddable, programmatic, paid Search or paid Social role
- Tools experience across Google Ads, Google Display Network, YouTube Advertising, DV360 etc…
- Proven ability to deliver analysis and insights in a fast-paced environment
- A passion for working within digital activation and a drive to constantly upskill and learn new technical expertise.
- A passion for working collaboratively with your teammates and the broader agency group… not every problem has a one-sided solution
- Intermediate to Advanced skills using Microsoft Suite