Head of Upstream Marketing- CRM

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.

A healthy heart is essential to good health. That’s why we’re committed to advancing treatments for people with cardiovascular disease. As a global leader in Cardiac Rhythm Management, our breakthrough medical technologies help restore people’s health so they can get back to living their best lives. We focus on innovative technologies that can improve the way doctors treat people with heart arrhythmias or irregular heartbeats.

Our location in Austin, TX, or Sylmar (LA, CA) currently has an opportunity for Head of Upstream Marketing. This leader is a crucial partner to the executive leadership team as we develop our strategy for short and long-term growth. This person will be involved in organic and inorganic market growth options. Will help drive strategic plans and tactically execute on the key insights this team delivers. We are a big business within the Abbott family, with a start-up feel. We are paced to become the market leaders. We make a difference every day. If you want a fast-paced, challenging job with excellent rewards, this is a role for you.

WHAT YOU’LL DO

  • Be a highly experienced leader and good people manager.

  • Drive decisions that are both strategic, tactical, and operational

  • Focal point for the Division with regards to product and market knowledge, planning and execution and achievement of business objectives.

  • Responsible for the product lifecycle management, from generation of customer and market insights to concept and product development and launch.

  • Anticipates new market demands and creation of new markets, provides leadership for product/concept justification during funding cycle to product development.

  • Uses market research, customer input, internal stakeholder feedback and other means to ensure profitable and differentiated products are delivered to market. Ensures that appropriate customer requirements and design inputs are crafted to guide the development team.

  • Provides leadership and direction to R&D and support organizations throughout development cycle (e.g., trade-off analysis across customer, financial and timeline impacts).

  • Directs go-to-market strategy for new product launches, including definition of and segmentation of the market, targeting and positioning, and all aspects of the marketing mix (product, price, promotion, and sales enablement).

  • Ensures launch and post-launch success by providing support to global commercial organizations and on-market teams through successful launch.

  • Participates in strategic planning initiatives such as portfolio management process and long range strategic planning to ensure profitable growth opportunities are supported.

EDUCATION AND EXPERIENCE YOU’LL BRING 

Required 

  • BS or BA required.

  • At least 8 to 10 years of progressively responsible brand management experience in Medical Devices

  • Record of successful talent development through direct or indirect reporting relationships.

  • Proven ability to develop and execute complex strategic business plans, proven effectiveness in financial and budget management.

  • Data analysis and financial skills are critical.

Preferred 

  • MBA strongly preferred due to the business complexity and P&L responsibility of the position.

  • Deep product knowledge and/or experience within Cardiac Rhythm Management (CRM)

  • ​Excellent interpersonal skills to collaborate with a multitude of functions; outstanding communication and presentation skills.

  • Ability to motivate, focus, and lead a diverse group of people; demonstrated effectiveness at developing talent throughout organizational levels.

  • Strong analytical ability and understanding.

WHAT WE OFFER

At Abbott, you can have a good job that can grow into a great career. We offer:

  • A fast-paced work environment where your safety is our priority (Manufacturing roles only)
  • Production areas that are clean, well-lit and temperature-controlled (Manufacturing roles only)
  • Training and career development, with onboarding programs for new employees and tuition assistance
  • Financial security through competitive compensation, incentives and retirement plans
  • Health care and well-being programs including medical, dental, vision, wellness and occupational health programs
  • Paid time off
  • 401(k) retirement savings with a generous company match
  • The stability of a company with a record of strong financial performance and history of being actively involved in local communities

Learn more about our benefits that add real value to your life to help you live fully:  http://www.abbottbenefits.com/pages/candidate.aspx

Follow your career aspirations to Abbott for diverse opportunities with a company that provides the growth and strength to build your future. Abbott is an Equal Opportunity Employer, committed to employee diversity.

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