We’re building the one-stop shop for creator finances.
Your favorite digital creators—the ones you follow every day on YouTube, Instagram, TikTok or Twitch—aren’t just extraordinarily talented personalities and community builders. They’re also businesses. That means they have business needs—managing revenues, expenses, savings, credit, banking. We’re building products that help creators spend less time worrying about finances so they can focus on creating.
So far we’ve succeeded at taking an early lead in our category thanks to a strong sales effort and unique brand initiatives. We’ve dabbled with lifecycle, demand gen, and content—but we need a marketer who can tie everything together and scale it. This is a unique opportunity for someone who blends storytelling and operations.
We’re looking for someone who has the willingness to demonstrate growth and be a scrappy individual contributor for the first few months of starting before building and leading a team.
What you’ll do:
Drive demand
- Build and experiment with key acquisition funnels (ie. referrals, content) to drive growth for our Card product.
- Establish and track KPIs to drive pipeline and use data-driven insights to continuously refine our approach.
- Collaborate with Sales to align initiatives, ensuring a smooth handoff of SQLs.
Grow the brand
- Utilize storytelling and insights from the community to craft and iterate our brand story.
- Unlock ways to tell the story broadly, aligning all marketing activities, products, and services around the narrative.
- Understand and nurture our on/offline community through inventive content and events.
Build a team
- After finding traction for growth, build and lead an effective team – attracting, growing, and retaining top talent.
- Use a mix of team members, outside services, and automation to achieve goals.
- Reinforce a culture of curiosity, creativity, risk-taking, and ownership.
What you’ll need
- 7+ years of experience (preferably in B2C), with 3+ years managing all or part of a marketing team.
- Start-up experience with the ability to navigate a fast-changing environment and build things from the ground up.
- Expertise in growth marketing and demand generation.
- Understanding, passion for, and nuanced view of, creators and their economy.
- The same moxie as creators: inventiveness, hustle, and a smile.
- Based in Los Angeles or San Francisco – we’re a remote team, but creators concentrate on the coasts.
- Experience using: Customer.io, Mode, Amplitude, Webflow, Segment, and Social Media platforms (Twitter, Instagram, and, TikTok).
The base salary range for this role is between $100,000-$200,000 base.
Why Karat?
- Huge opportunity. The creator economy just flew past a $50b milestone despite zero infra for creator banking. It’s our race to lose.
- Fascinating problems. We reduce financial risk so creators can take creative risks. The work you do in building a creator bank quite literally impacts contemporary culture.
- The right team. We’ve worked at the largest investment banks (Goldman Sachs, Morgan Stanley), investment managers (Blackstone, TPG), and social networks (Instagram). We started this company to leverage our experiences to help creators.
- Culture. We love hanging out with board games, delicious dinners, and brisk hikes as much as we enjoy delving into personal philosophy, management theory, and nitty gritty business details. Don’t be afraid to bring yourself to work!
- Resources and growth. We’re well capitalized from top investors like Signal Fire and Union Square Ventures; CEOs from YouTube, Twitter, Wealthfront, and CAA; and investors including Twitch co-founder Kevin Lin, Y Combinator, CRV, and Coatue. We keep a lean team, and this is a rare opportunity to join. You’ll learn a lot, build foundational products, and grow as our company scales.
Job Benefits:
- Flexible and remote work culture
- Competitive compensation and equity
- Health, dental, vision
- 401k (or CPP for Canucks)
- Home office and/or co-working allowance
- Health and wellness budget
- Your very own Karat card
- Meet with and build for your favorite creators
We’re a distributed team. This is a full-time role open to anyone in North American time zones.