Description
We ‘re searching for a seasoned and innovative Head of Growth to drive awareness, user acquisition & retention! It ‘s crucial you can set strategic goals and guide their tactical execution. Partnering with cross-functional teams, you’ll build growth strategy, plans and lead all aspects of omnichannel campaigns.
What You’ll Do:
- Refine and expand our growth marketing strategy
- Assess, improve and expand current acquisition channels and launch new channels such as affiliate, influencer, email and podcast channels
- Research, test, and recommend new innovative channels through experimentation and quickly identify channel effectiveness
- Own omnichannel marketing activity across the customer journey (ex. conversion, retention, optimization, attribution) for digital and offline channels
- Develop budget, set campaign strategies, and define key performance objectives for our agency partners and in-house teams (ex. increasing ROAS, AOV, and LTV; decreasing CAC and CPA)
- Test protocols to determine optimum offers, pack configurations, and pricing in order to drive retail and DTC sales
- Drive recurring revenue via DTC subscriptions
- Strategically drive a data-driven approach towards growth marketing by building reporting processes, metrics, KPIs, etc
- Monitor and report on competitors and relevant industry trends, events, and opportunities
- Mentor and inspire other members of the team
Requirements
- Bachelor ‘s degree or master ‘s degree in marketing or business administration
- 8 + years of work experience in growth marketing at a consumer-facing company
- Experience with digital marketing, particular around paid social, affiliate, and email marketing
- Possess a growth mindset and excited to test new strategies and innovative approaches
- Strong project management skills, driving initiatives from conception to implementation
- Ability to lead and inspire teams
- A collaborative mindset; works well in a small team environment