Truly is experiencing explosive growth, and we are searching for a Head of Digital (Growth/Performance Marketing) to oversee and manage the digital marketing teams and coordinate with other areas of the business (Operations and Retail) to enable us to continue this momentum and growth journey!
As Head of Digital your core responsibility will be to achieve revenue growth through continuously improving and executing the digital marketing / growth strategies across all digital marketing teams.
This is an incredible role for someone who wants to take on considerable ownership over a high-potential growth area, experience exponential personal growth every month, and work with talented, collaborative, and friendly people who love what they do.
ROLES AND RESPONSIBILITIES
A successful candidate will be able to show their proven experience against the key responsibilities of this role:
Create, grow and monitor technical campaign strategies and day-to-day ad analytics across all paid platforms: Facebook, Tiktok, Pinterest, Snapchat, etc.; SEM; SEO; CRO; CDN; Display/Programmatic; etc.)
Manage and drive revenue/KPI growth across all digital teams including growth/paid performance marketing, web, social, influencer, organic/content, retention (SMS/push/loyalty), affiliate, native, and others
Launch experiments and provide data-driven, analytically rigorous insights to test different channels and iterate on the digital marketing strategy
Implement, manage, and improve KPIs across all digital channels
Own analytics and data science functions and track detailed campaign data against KPIs
Forecast and plan financial outcomes for monthly/annual budget goals and execute against said goals
Build teams from scratch and growing existing teams while fostering a collaborative, data-driven, and growth-focused culture
EXPERTISE AND EXPERIENCE
3+ years of media buying experience, with a track record of building and scaling high-performing digital marketing teams from the ground up
Deep understanding of conversion funnel optimization, with the ability to run analytically-rigorous experiments and make objective data-driven decisions
Experience with growth marketing for products with a complex GTM and a multi-step user journey
Experience recruiting, leading, and managing a high-performing growth marketing team
Ability to balance high-level strategy with hands-on execution
An effective communicator who can clearly articulate decisions and mobilize support for key initiatives
You must have a deep knowledge of paid Facebook and Google ads and conversion funnels.
Excellent data analysis skills to help your team of media buyers derive insights from the data
THIS ROLE IS NOT FOR YOU IF:
You don’t have in-depth personal experience running digital ads on Facebook and/or Google.
You haven’t mastered the use of multiple landing pages, upsells, conversion tactics, etc for high-converting products.
You are not comfortable with ambiguity, or thinking from first principles
You do not enjoy working in a fast-paced environment
You are not a self-starter or you don’t have an entrepreneurial mindset to put the company first and do what needs to be done for Truly to succeed
You do not enjoy working with data or using evidence to drive your decision making process
ADDITIONAL NOTES
We benefit from the great work our employees do each day.
That is why we are committed to providing a variety of great benefits to help our employees thrive, such as:
Freedom to own your area of specialism
Excellent training, support, and personal development
Flexible work environment because we are a geographically dispersed team and we believe in balance
A close-knit team of enthusiastic, collegial, and driven people to work alongside in a highly meritocratic environment
Job Type: Full-time
Pay: Up to $180,000.00 per year
Schedule:
Monday to Friday
Education:
Bachelor’s (Preferred)
Experience:
Facebook Ads: 2 years (Required)
Work Location: Multiple Locations