ABOUT THIS FEATURED OPPORTUNITY?
Our client is looking for a Growth Marketing Analyst to support digital marketing campaign execution. The ideal candidate has experience building marketing journeys in marketing automation systems, is passionate about digital marketing, resourceful, and comfortable delivering high-quality work while managing multiple deadlines for campaign execution requests.
This individual will need to also manage basic debugging within marketing systems to ensure delivery of campaigns effectively. The analyst is expected to manage end to end Campaign execution which includes setup, marketing materials QA, and stakeholder project management. This includes campaigns across email, social platform Ads, and onsite channels. This could also extend to basic landing pages and QA of marketing materials before launch.
THE OPPORTUNITY FOR YOU
Job Responsibilities
Build and execute marketing campaigns across various channels
Debug, triage, and identify the right team to resolve the issues
Perform QA of ad creative and landing page content before launch
Drive measurement and performance insights to inform future campaigns
Efficiently execute assigned tasks to meet SLAs, while delivering high quality work
Identify opportunities for improvement through automation, streamlining processes and reducing campaign issues leveraging technology
Manage campaigns from initiation to completion working closely with operations, creative and data science teams
Manage digital marketing campaign review and QA to ensure communications sent to business customers prior to launch are high quality messages and experience.
KEY SUCCESS FACTORS
Minimum Qualifications
3+ years of marketing experience
1+ years of experience managing Digital Marketing campaigns (FB Ads, SEM, display, email, etc.)
Experience with marketing automation tools (Responsys, Marketo, SFMC, etc.)
Proficient/ Functional knowledge of HTML
Proficient/ Functional knowledge of SQL
Ability to understand large digital marketing systems
Experience working with large scale digital marketing campaigns to wide audience sets
Exceptional prioritization and project management skills
Experience with reporting, tracking, and developing campaign insights
Communication and collaboration skills to engage with multiple technical and non-technical stakeholders and different teams to deliver solutions efficiently
Highly motivated, result-oriented self-starter with ambiguity, experience initiating and driving projects
Experience with Small Business landscape and/or online marketing and advertising
Preferred Qualifications
Experience managing Marketing Budgets of $10K or more
Marketing agency experience
Advanced knowledge of SQL and HTML
Advanced with marketing automation tools (Responsys, Marketo, SFMC, etc.)
Advanced in Microsoft Excel
Experience building cross functional relationships across a variety of functions to launch projects that drive business value
Proficiency in ad server targeting methods
Proficiency in JavaScript and other HTML coding as relates to ad serving
Knowledge of the digital advertising landscape
Familiarity with different online advertising pricing structures
Education/Experience
Bachelors degree in marketing, communications, or related field.