Description Impact is Hiring an Email Marketing Specialist to join our Award Winning Best & Brightest Workplace!
The Email Marketing Specialist will promote our services using email while maintaining a high standard of deliverability and data privacy. This position works on the digital marketing team within the corporate marketing team, reporting to the Digital Marketing Director. The ideal candidate has a flair for creating engaging email campaigns targeted toward each step of the marketing funnel and understands the changing data privacy landscape. Excellent written communication skills are a must, and B2B Marketing experience is strongly preferred.
The Impact Networking Company Culture Responsibilities – Review former campaigns to understand strategy and determine areas of strength and weakness to help design future campaigns – Conceptualize marketing campaigns alongside social and paid media specialists that speak clearly and directly to the pain points of existing and prospective clients – Write concise, engaging, and accurate email copy – Manage testing process with internal team to ensure emails are free from errors – Collaborate with designers and developers to update email templates and create new ones as needed – Work with Marketing Operations to manage list segmentations and create new ones to support sending more relevant and personalized emails – Create and send emails using HubSpot – Monitor and reporting on the utility of each campaign using HubSpot and other tools – Work with Marketing Operations to follow-up on email responses from interested contacts – Maintain a high deliverability standard through proper, engagement-based database and email list hygiene – Stay up to date on relevant data privacy laws – As needed, support with copywriting for campaigns other than email Things We Are Looking For The ideal candidate will be an out-of-the-box thinker, innovative, creative & curious in their project work, and highly organized. – BS degree in Marketing, Communications, or Journalism or similar, or related field experience – 3-7 years of relevant experience preferred – Proven experience creating high-impact, unique marketing campaigns preferred – Outstanding copywriting and copyediting abilities – Experience with marketing automation software preferred – Familiarity with HubSpot preferred – B2B Marketing experience preferred – Excellent project and time management skills – Creative, empathetic, detail oriented – Understanding of data privacy laws and email deliverability best practices Benefits – Salary Range: $55,000-$70,000 based on experience – 20 days of PTO – 12+ paid holidays – Flexible Sick Day Policy – Paid Maternity & Paternity Leave – Comprehensive Health, Disability Life, Dental and Vision Plans – 401(K) match & retirement plans – Continued education reimbursement – On-going training & development opportunities #LI-Onsite