AEG Presents HQ
Los Angeles, CA
DIGITAL MARKETING STRATEGIST, PAID SEARCH
Marketing
Full Time
AEGLV3655
AEG Worldwide is the world’s leading sports and live entertainment company with operations in the following business segments:
- AEG Facilities, which with its affiliates owns, manages or consults with more than 120 venues
- AEG Presents, which is one of the largest live music companies in the world dedicated to live contemporary music performances, including producing and promoting global and regional concert tours, music events and world-renowned festivals
- AEG Sports, which is the world’s largest operator of sports franchises and high-profile sporting events
- AEG Global Partnerships, which supports each of AEG’s divisions through worldwide sales and servicing of sponsorships including naming rights, premium seating and other strategic partnerships
- AEG Real Estate, which develops major sports and entertainment districts worldwide
With offices on five continents, the company uses its global network of venues, portfolio of powerful sports and music brands, ticketing and content distribution platforms and its integrated entertainment districts to deliver the most creative and innovative live sports and entertainment experiences that inspire athletes, teams, artists and fans.
Position Summary:
The Digital Marketing Strategy Manager is responsible for driving performance of paid media campaigns, with a specialized focused on search engine marketing for AEG Presents produced events. This individual will serve an expert in all aspects of paid search to advise on and provide strategy to drive revenue for national tours, festivals, regional venues, and partners. The Manager is also responsible for marketing analytics and developing benchmark KPIs, while identifying new opportunities to test incremental impact and present insights to internal teams.
Essential Functions:
- Oversee paid search campaign execution, management, and optimization for direct response advertisement objectives to drive sales across all AEG Presents entities.
- Develop and lead media strategy by working closely with marketers to advise on budgets, planning, and best practices.
- Collaborate with marketing, product, and business analytics teams to develop marketing tools and initiatives.
- Prepare and present marketing analysis and visualization utilizing high volume of data.
- Build targeting and keyword recommendations based on consumer insights, artist, genre, geographical, and platform data for tours and festivals.
- Research and maintain current knowledge on marketing and data trends to develop and upkeep relationships with relevant media partners.
Required Qualifications:
- A minimum education level of: Bachelor of Arts/Sciences Degree (4-year)Area of Study: Marketing, Communications or Related
- Years of related work experience: 2-4 years
- Google Ads Certification and/or proven understanding of paid search strategy, execution, and campaign management
- Expert level knowledge of SA360, Google Ads Editor, Google Analytics
- Extensive experience with managing direct response and Cost Per Conversion focused campaigns
- Extremely data focused; able to analyze large volume of data and present findings; can follow a test & learn approach to continuously improve media strategy, campaign implementation and performance
- Proficient in Excel: forecasting and reporting (pivot tables, financial models, multi touch attribution)
- Ability to manage high volume of campaigns and reporting in fast paced environment
- Proven technical knowledge and ability to learn new tools quickly.
AEG reserves the right to change or modify the employee’s job description whether orally or in writing, at any time during the employment relationship. AEG may require an employee to perform duties outside his/her normal description.