Digital Marketing Specialist

Why Saint Joseph Health System?

Saint Joseph Health System is a not-for-profit, multi-hospital health system located in North Central Indiana.

Our system includes: Mishawaka Medical Center: 254-bed acute-care hospital located in Mishawaka Plymouth Medical Center: 58-bed acute-care hospital located in Plymouth More than 85 providers in the Saint Joseph Medical Group located across the Saint Joseph and Marshall counties Community Health Centers and additional points of access St Paul’s is a 316 suite campus for independent living, assisted living, rehabilitation, memory care, long-term nursing care and numerous senior activities located in South Bend Holy Cross is a 168 suite campus for rehabilitation and wellness and skilled nursing programs located in South Bend Trinity Tower with 84 affordable senior apartments located in downtown South Bend VNA Home Care is our home care agency that helps transition patients from the hospital to home and back to their regular daily activities Saint Joseph PACE provides care and services to seniors with chronic care needs allowing them to maintain their independence in their homes for as long as possible (transportation provided) At Saint Joseph Health System , our values give us strength.

That character guides every decision we make
– even when those decisions are complicated, costly or hard.

We honor our mission to care for every man, woman and child who needs us by investing in technology, people and capabilities that allow us to set the standard for quality care.

Colleague Perks & Incentives : Competitive hourly and salary compensation rates.

Exceptional benefits package including medical, dental, and vision for you and your family.

COVID Safety: plenty of PPE for staff including N95 masks, goggles, PAPARs, & scrubs.

Retirement savings account with employer match.

Generous paid time off programs.

Employee referral bonus program.

Tuition/professional development reimbursement.

Focus on providing people-centered care and ensure patients receive the individualized treatment needed.

Environment of advocacy, innovation, compassion and excellence for our patients, providers and colleagues.

Job Summary : Manages and develops content for external websites via content management systems.

Ensures and coordinates the timely update of new information and accuracy of existing information online.

Works independently as well as with other marketing and communication team members, health system operations and project sponsors to create and update content.

Develops appropriate site architecture.

Essential Functions : Maintains website standards and guidelines as they relate to content, ease of use, graphics and brand image, and ADA compliance.

Coordinates and manages technical development with system office, TIS and external digital vendors.

Oversees content/communications on Saint Joseph Health System, intranet (Daily Dose), including the corporate calendar of events.

Manages and maintains Search Engine Optimization (SEO), Digital Quality Management (DQM), and continually optimizes and improves sites for leading search engines, such as Google and Bing.

Develops and maintains online directory listings on third-party sites like Google My Business, Reputation.com, Yelp, WebMD, etc.

Assists with monitoring and responding to correspondence from patients via social media messages and online reviews.

Monitors and responds to correspondence received via webmaster email.

Monitors, reports out on and makes appropriate changes to websites or recommendations based on analytics data.

In collaboration with other team members, oversee and help translate organizational brand and marketing strategies into the digital environment including e-mail campaigns, CRM, Salesforce, paid search, display media and more.

Measure and report performance of all digital marketing campaigns.

Proactively research digital marketing strategies, emerging technologies and SPHP web analytics.

Based on findings, make recommendations for enhancements to digital strategies and improve cross-device user experience for all digital properties Key Competencies : Relationship Management Content Development Process Development/Improvement External Resource Management Strategic Planning Problem Solving Critical Decision Making YouTube/Vimeo Management Key Relationships : Reports to the Director of Marketing, Communication, and Political Advocacy Interacts with managers, directors, physicians, leadership, and corporate communications team to accurately reflect current services through web content Interacts and coordinates with other teams throughout the system including IT, Talent Acquisition, Human Resources, Philanthropy, etc.

Participates in Trinity Health web strategy meetings with peers across the country Works with third-party vendors for web development, social media, SEO, analytics, etc.

Education : Bachelor’s degree or equivalent education/experience in corporate communications and web design/development Experience and Skills : 5 to 7 years of marketing web administration with management experience preferred.

Demonstrated experience in managing website content via content management systems.

Previous experience managing major corporate website(s) preferable.

Exceptional strategic planning, critical thinking, and written and oral communication skills.

Excellent interpersonal skills and the ability to work flexibly, collaboratively and effectively with colleagues, peers, and vendors.

Knowledge of current digital technologies, with the ability to identify relevant emerging technologies and their potential use.

Demonstrated project management skills with the ability to handle multiple projects and priorities simultaneously; strong organizational skills; highly self-motivated and self-directed; and attentive to detail.

Must be able to work under the pressure of tight deadlines.

Knowledge or experience with search engine optimization.

Knowledge or experience with online listings and reputation management.

Proficient in Microsoft Office Suite: Excel, Word, PowerPoint, Access required.

Physical and Mental Requirements and Working Conditions : Position operates in a typical office environment.

The area is well-lit, temperature-controlled and free from hazards.

Incumbent communicates frequently, in person and over the telephone, with people in a number of different locations on technical issues.

Manual dexterity is needed in order to operate a keyboard.

Hearing is needed for extensive telephone and in-person communications.

The environment in which the incumbent will work requires the ability to concentrate, meet deadlines, work on several projects at the same period and adapt to interruptions.

Must be able to set and organize own work priorities and adapt to them as they change frequently.

Must be able to work concurrently on a variety of tasks/projects in an environment that may be stressful with individuals having diverse personalities and work styles.

Must be able to travel to the various Trinity Health sites as needed.

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