As an integral role on our content team, this position requires strategy, analysis, and strong written communication skills. You will serve as a key ally working alongside marketing leaders and producers and will be successful if you are proactive, accurate, and efficient. As someone who thrives on following and implementing industry best practices, you maintain a proactive practice of continuous learning, creative thinking and data analysis.
Primary Responsibilities:
- Develop, implement and adapt organic social content strategies
- Write advertising copy and landing page copy
- Conduct data analysis and report analytics regularly
- Write and proof organic social content posts
- Check all content for accuracy and completeness
- Coordinate hashtags and external tagging, as appropriate
- Schedule social/website posts and manage content calendar
- Ensure posts execute correctly and are tracked accurately
- Oversee social community management, responding as appropriate
- Engage in social listening to help identify new story ideas
- Support producers in content research, script writing, and production as needed
Requirements
- Bachelor’s degree in marketing, business, communication, or equivalent
- Minimum 1 year of equivalent social media experience
- Fluency in social media platform best practices: LinkedIn, Facebook, Twitter, Instagram, TikTok, YouTube
- Basic knowledge of search engine optimization
- Superior grammar and writing skills
- Excellent time-management, attention-to-detail, and multi-tasking skills
- Team player with strong interpersonal skills and ability to prioritize under tight deadlines
- Professional communication skills