Get to Know Us:
It’s fun to work in a company where people truly believe in what they’re doing!
At Blackline, we’re committed to bringing passion and customer focus to the business of enterprise applications.
Since being founded in 2001, BlackLine has become a leading provider of cloud software that automates and controls the entire financial close process. Our vision is to modernize the finance and accounting function to enable greater operational effectiveness and agility, and we are committed to delivering innovative solutions and services to empower accounting and finance leaders around the world to achieve Modern Finance.
Being a best-in-class SaaS Company, we understand that bringing in new ideas and innovative technology is mission critical. At BlackLine we are always working with new, cutting edge technology that encourages our teams to learn something new and expand their creativity and technical skillset that will accelerate their careers.
Work, Play and Grow at BlackLine!
Make Your Mark:
At BlackLine, our content marketers craft stories that inspire accounting and finance professionals to take charge of their digital finance transformation journeys. Through consistent, clear, and relevant messaging, we help them understand how BlackLine can help them along their journey, in their day-to-day lives, and in their long-term strategies. Everything we say helps bring us closer to our customers. And our customers closer to modern accounting.
We are looking for a creative, motivated content marketer who will be a key contributor to the execution and governance of content to help fuel the overall content strategy at BlackLine.
The person in this role will work closely with the content marketing team and cross-functional marketing team leads to identify content gaps, priorities, and goals and translate requirements into straightforward content that appeals to target audiences to help drive brand awareness and quality conversions.
The Content Marketing Specialist should be an adept writer with experience developing content across the content marketing funnel and in multiple formats, including but not limited to web copy, eBooks, blogs, white papers, digital ads, social media posts, video scripts, and email.
This person will help ensure the quality, consistency, and accuracy of channel-specific content, overall alignment of marketing content with the BlackLine brand, and proper organization and distribution of marketing content to promote content utilization among internal stakeholders and support the tracking of key performance metrics.
You’ll Get To:
• Create, optimize, update, and edit channel-specific content across the content marketing funnel
• Maintain the global content marketing calendar in alignment with marketing priorities and in support of overarching business initiatives
• Enforce adherence of marketing content to BlackLine content and brand guidelines
• Drive and manage end-to-end processes related to content you create, including the identification of content goals and metrics for success
• Administer and manage BlackLine’s content management platform to enforce adherence to content governance standards and policies
• Monitor and report on content performance to fuel strategic content recommendations
• Collaborate with marketing teams to identify and evaluate content gaps and opportunities for content optimization
• Keep up to date with content trends, audience preferences, emerging technology, and industry standards
What You’ll Bring:
Years of Experience in Related Field: 2+
Education: Bachelor’s degree in marketing or related field or equivalent work experience
Technical/Specialized Knowledge, Skills, and Abilities:
• Experience developing content across multiple content mediums (e.g., blogs, videos, etc.)
• Experience working with cross-functional teams to distill complex requirements and ideas into clear, actionable content across the marketing funnel
• Experience creating and managing editorial calendars
We’re Even More Excited If You Have:
• Experience working on a content team in the B2B software space
• Understanding of content governance best practices
• Knowledge of or experience in Accounting a plus
Thrive at BlackLine Because You Are Joining:
- A technology-based company with a sense of adventure and a vision for the future. Every door at BlackLine is open. Just bring your brains, your problem-solving skills, and be part of a winning team at the world’s most trusted name in Finance Automation!
- A culture that is kind, open, and accepting. It’s a place where people can embrace what makes them unique, and the mix of cultural backgrounds and varying interests cultivates diverse thought and perspectives.
- A culture where BlackLiner’s continued growth and learning is empowered. BlackLine offers a wide variety of professional development seminars and inclusive affinity groups to celebrate and support our diversity.
BlackLine is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, race, age, religious creed, national origin, physical or mental disability, ancestry, color, marital status, sexual orientation, military or veteran status, status as a victim of domestic violence, sexual assault or stalking, medical condition, genetic information, or any other protected class or category recognized by applicable equal employment opportunity or other similar laws.
BlackLine recognizes that the ways we work and the workplace itself has shifted. We innovate in a workplace that optimizes a combination of virtual and in-person interactions to maximize collaboration and nurture our culture. Candidates who live within a reasonable commute to one of our offices will work in the office at least 2 days a week.
Salary Range:
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Pay Transparency Statement:
Placement within this range depends upon several factors, including the applicant’s prior relevant job experience, skill set, and geographic location. In addition to base pay, BlackLine also offers short-term and long-term incentive programs, based on eligibility, along with a robust offering of benefit and wellness plans.