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Consumer Product Marketing Lead

Ericsson GmbH

This is a Full-time position in Los Angeles, CA posted January 11, 2021.

n n n Location: California (Greater Los Angeles or Santa Clara areas) and/or Remote n nn As the tech firm that created the mobile world, and with more than 54,000 patents to our name, we’ve made it our business to make a mark.

When joining our team at Ericsson you are empowered to learn, lead and perform at your best, shaping the future of technology.

This is a place where you’re welcomed as your own perfectly unique self, and celebrated for the skills, talent, and perspective you bring to the team.

Are you in?

Come, and be where it begins!

nn nn We are looking for a Consumer Product Marketing Lead to support a ground-breaking new venture at Ericsson.

This role will report to the new venture’s Chief Marketing Officer (CMO).

Our team was created to innovate, adapt, and craft the future for Ericsson.

We’re in the process of coming out of stealth mode and need to expand the team to launch us in market and scale across the globe.

That’s where you come in!

nn nn The Product Marketing Lead will develop launch plans, equip the sales force, and be the champion for product innovations.

The successful candidate will also be charged with scaling the business in new geographies by developing engaging product marketing programs that reach the target audiences and drive sales.

nn n In this role you will: n Develop product marketing strategies and executions (including positioning, value prop, messaging, materials, promotions, etc.), driving engagement & sales.

Work with the product development team to translate market opportunities into product innovations, and product innovations into market opportunities.

Lead the marketing & sales teams as it relates to generating robust momentum ahead of new product launches in various geographies.

Create training programs for the sales team and partner/retail sales forces.

Track and analyze results, trends, and insight related to the market, partners, competition, and consumers.

n To be successful in the role, you must have: n Bachelor’s Degree in Marketing or related field (Master’s degree preferred) 5+ years’ product marketing experience Demonstrated experience creating effective marketing programs, including having launched a new product in market across multiple countries.

Experience with B2C and B2B2C and B2B, and working within both large companies and entrepreneurial startups Good communication skills, analysis, knowledge of the 4 P’s, and cross-functional collaboration.

nn What´s in it for you?

nn nn Here at Ericsson, our culture is built on over a century of courageous decisions.

With us, you will no longer be dreaming of what the future holds – you will be redefining it.

You won’t develop for the status quo but will build what replaces it.

Joining us is a way to move your career in any direction you want; with hundreds of career opportunities in locations all over the world, in a place where co-creation and collaboration are embedded into the walls.

You will find yourself in a speak-up environment where empathy and humanness serve as cornerstones for how we work, and where work-life balance is a priority.

Welcome to an inclusive, global company where your opportunity to make an impact is endless.

nn nnDo you believe that an organization fostering an environment of cooperation and collaboration to execute with speed creates better business value?

Do you value a culture of humanness, where fact based decisions are important and our people are encouraged to speak up?

Do you believe that diverse, inclusive teams drive performance and innovation?

At Ericsson, we do. nn nn DISCLAIMER: The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification.

They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees assigned to this position.

Therefore employees assigned may be required to perform additional job tasks required by the manager.

nn nn We are proud to be an EEO/AA employer M/F/Disabled/Veterans.

We maintain a drug-free workplace and perform pre-employment substance abuse testing.

nn nn Ericsson provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, marital status, pregnancy, parental status, national origin, ethnic background, age, disability, political opinion, social status, protected veteran status, union membership or genetics information.

Ericsson complies with applicable country, state and all local laws governing nondiscrimination in employment in every location across the world in which the company has facilities.

In addition, Ericsson supports the UN Guiding Principles for Business and Human Rights and the United Nations Global Compact.

nn nn This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, training and development.

nn nn Ericsson expressly prohibits any form of workplace harassment based on race, color, religion, sex, sexual orientation, gender identity, marital status, pregnancy, parental status, national origin, ethnic background, age, disability, political opinion, social status, protected veteran status, union membership or genetic information.

nn nn Ericsson will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.

However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by Ericsson or (c) consistent with Ericsson’s legal duty to furnish information.

nn nn Employee Polygraph Protection Act Notice
– Employers are generally prohibited from requiring or requesting any employee or job applicant to take a lie detector test, and from discharging, disciplining, or discriminating against an employee or prospective employee for refusing to take a test or for exercising other rights under the Act.

For more information, visit

nn nn Ericsson is an equal opportunity employer and is committed to providing reasonable accommodation for qualified disabled individuals during the application and hiring process.

Ericsson will make modifications or adjustments to the job application or interview process that will enable a qualified applicant to be considered for a position.

If you require an accommodation due to a disability, please contact Ericsson at or (866) 374-2272 (US) or (877) 338-9966 (Canada) for further assistance.

nn nnReports to the Chief Marketing Officer (CMO) of Ericsson One nn nn Primary country and city: United States (US)  ||  || Los Angeles  || SalesStratMkt&ComMgt nn n n