Netflix is the worlds leading streaming entertainment service with over 210 million paid memberships in over 190 countries enjoying TV series, documentaries and feature films across a wide variety of genres and languages.
Like our members, we love movies and TV shows, and we want the world to experience the joy of entertainment wherever and whenever they want.
We are big believers in the power of the member voice when it comes to films.
The Film Consumer Insights team strives to bring that voice to as many business decisions as possible, especially when it comes to creating movies and TV shows that the world will love.
This requires an unparalleled level of insights to understand what motivates “must watch” entertainment moments, member love, and a desire to join Netflix among non-members.
We are looking for a Senior Researcher to represent consumers on all things related to film
– from understanding how movie viewing habits are changing, to working with individual titles at various stages of their life cycles.
Title-focused work could include audience test screenings to help optimize the film during production, long-lead positioning studies to understand which of the film’s assets are most marketable, and testing of creative marketing materials to help promote our films effectively in nuanced global markets.
This is a high impact role that will be crucial to content development, make movies stronger during production, and provide insight that guides marketing and communications strategies for film content to come!
A deep understanding of film, from having worked at a studio or on the research agency side, is likely to be critical for success.
If you don’t have that, but still think you could be successful in this job, let us know why.
In this role, you will:
- Work closely with external creators and Netflix content executives to provide insight that helps to guide content development
- Provide insight that helps the marketing and communications teams decide how to best position Netflix movies in the marketplace on a global scale
- Use audience feedback to help filmmakers strengthen their films during post-production
- Own the relationship with key Netflix Film content executives and establish a trusted and consultative partnership
About you:
- At least 7+ years of hands-on research experience at a studio or market research agency, ideally a mix.
- Fluency in both qualitative and quantitative research methods, with the ability to manage both.
- Experience in designing, planning and executing research projects, including research screenings, positioning/branding studies, materials testing and/or tracking, owning projects end to end.
- A phenomenal communicator, written and verbal, with compelling storytelling capabilities, connecting the dots and surface learnings from past research to apply today, making an audience think/feel things they wouldn’t have otherwise.
- Experience socializing research findings across different departments, from content/creative to marketing/communications, pivoting to different needs seamlessly.
- Comfortable working within a self-directed culture and navigating ambiguity.
- Experience managing international research in markets outside the US is preferred.