Market Research and Media Monitoring AssociateApplyCommunicationsLos Angeles, CaliforniaThe USC University Communications Office is seeking a Market Research and Media Monitoring Associate to join our team.
This role will assist with designing, executing, and delivering social media listening reports.The Market Research and Media Monitoring Associate leads listening efforts on social media, analyzing online conversations about the university, its reputation, and higher education overall.
This role has oversight over the setup of regular reports for university stakeholders, adding data-based insights and recommendations.Responsibilities include, but are not limited to the following:+ Monitoring and tracking media topics and online conversations relevant to the university.+ Maintaining regular schedule of listening and trendspotting activities.+ Regularly conducting research and monitors consumer response to higher education and/or industry issues.+ Forecasting trending topics and informing university communications teams, while providing data-based recommendations as needed or requested.+ Overseeing the setup of weekly, monthly, and ad hoc reports for distribution to relevant stakeholders.+ Analyzing key audiences, peer institutions and marketplaces, gathering data and consolidating into actionable items.The selected candidate will be expected to utilize social media and analytics platforms to improve and enhance current best practices for listening to audiences and assessing brand reputation.
Define and maintain updated metrics (e.g., keywords, query parameters) for accurate analyses.
Stay current with any changes within legal, regulatory and technology environments.
Manage and monitor the university’s online community, engaging on broad topics on varied social media platforms and networks.
Promote an environment that fosters inclusive relationships and creates unbiased opportunities for contributions through ideas, words, and actions that uphold principles of the USC Code of Ethics.Please submit cover letter and resume as part of your application.Job QualificationsMinimum Education:-Bachelor’s degree-Combined experience/education as substitute for minimum educationMinimum Experience:-3 yearsMinimum Field of Expertise:-Three years’ experience in marketing, social media, media relations, business analytics or other relevant fields.
Proven experience working with leading social media monitoring and listening tools (e.g., Google Analytics, NetBase, Meltwater, Social Studio, etc.).
Expertise with leading social media platforms and backend analytics.
Excellent written and oral communications skills.
Demonstrated experience with social media management, managing both public and private online communities.
Excellent organizational and planning skills.
Proficiency with Microsoft Office, particularly Excel.Preferred Education:-Bachelor’s degreePreferred Field of Expertise:-Bachelor’s degree in marketing, economics, communications, or another related field.
Experience in higher education.
Familiarity with programming languages and website data.
Established reputation and relationships with local, regional, and national media.
Familiarity with current/relevant social media influencers.
Multilingual communication skills, fluent in Mandarin, Spanish, Korean and/or other languages beyond English.Preferred Qualifications:
– Intermediate to expert working knowledge of Meltwater, Social Studio, Cision, Falcon IO, or other leading social listening platforms.REQ20098260 Posted Date: 03/07/2021