At Cameo, we make impossible connections possible.
Our platform allows fans to get personalized messages from their favorite athletes, actors, influencers and more.
Not gonna lie, it’s pretty magical.
And now we’re looking for passionate, hardworking humans to help take Cameo to the next level.
Our #Fameo means everything to us. Join a stellar team of smart, curious and driven individuals, and experience a rocketship from its earliest days
Best in class. We’ve been named one of LinkedIn’s Top 50 Startups to Work For, voted one of America’s Best Startup Employers by Forbes and the #1 Most Innovative Social Media Company by Fast Company
Work from anywhere. We’re a global company with an entirely distributed team… so as long as you’ve got WiFi, let’s connect.
Come to work every day knowing your efforts will have a material impact, shaping the direction of the next great tech company!
About the role:
We are building out our Marketing Data Science team and are seeking a strong leader to build out this capability for our business.
In this role, you will be responsible for developing measurement tools and frameworks to enable crucial insights and to shape our marketing strategy.
Some key marketing challenges we are currently focused on are measurement of marketing impact, experimentation and incrementality testing, and attribution, while at the same time setting up the data infrastructure to support our long-term marketing vision.
You will constantly assess and optimize our measurement frameworks to continuously improve our grasp of our business dynamics.
In this role, you will report to the VP of Data and will be an integral member of the leadership team of Cameo’s Data Organization.
You will also work closely with the SVP of Marketing and her leadership team and your counterparts in other functions to make sure that we connect the dots across the business.
You will balance a consultative approach with a passion for diving deep into the technical details that will make you a trusted data leader, a valued thought partner to the Marketing leadership team, and a strong partner to the entire organization.
In this role, you will manage a small team of other data scientists.
This is a highly visible role that is the core of enabling marketing innovation and technology.
The ideal candidate will have strong data and problem-solving skills, a willingness to roll-up their sleeves and get into the data, and interpersonal skills to work cross-functionally and drive forward recommendations.
What you’ll be doing:
• Partner with the SVP of Marketing on Cameo’s Marketing plan and execution, focusing on building best-in-class frameworks to measure our marketing impact, up-level our understanding of our users and how they interact with our products, and help deliver impact and growth for the business
• Partner with the Marketing Leaders to understand key initiatives and strategies across Performance Marketing, Web/SEO/Social, Brand Marketing Integrated Marketing, and Product Marketing campaigns; Proactively define measurement of impact; Identify opportunities for continuous improvement.
• Partner with the Analytics Engineering, Data Platform, and Growth/MarTech teams to build out our core marketing measurement tools; Develop dashboards for consumption by executive teams and cross-functional leaders
• Drive acquisition and engagement of Fans and Talent in a two-sided marketplace; Lead creation and delivery of data-driven insights through ad-hoc analyses and presentations
• Own the design, execution, and analysis of A/B and multivariate tests to enable data-driven decision making; Build segmentation and target audiences for various campaigns
• Work cross-functionally with various teams
– Marketing, Product, Talent, Engineering, Legal; Engage with other functional leaders as well as other data science teams, to ‘connect the dots’ across the business, and be a thought leader to contribute to Cameo’s overall strategy and growth
• Continue to build out this team; hire, manage and coach talented individuals to make this team a world-class marketing data science powerhouse.
What you bring to the table:
• Passion for Cameo, expertise in marketing data science, and the drive to build a world-class marketing data science function
• 8+ years of experience in a rigorous data role, and preferably 4+ years of marketing data science experience with a strong foundation in statistics, and/or experimentation
• Masters degree in a quantitative discipline is a plus
• Strong understanding of the full range of online marketing channels, how they work, how they can be integrated, and how to evaluate them; Ability to derive strong insights and provide decision support for various channels
– Search, Email, Display, Push Notifications, App
• Extensive experience using Marketing analytics systems and techniques (especially incrementality testing and causal inference, but also MMM, MTA, Funnel analytics, ROI Analyses) to drive actionable insights
• Strong desire to “get your hands dirty” by digging into analytics; SQL and Python are a must.
• ‘What’s right for the business’ mindset, ‘hypothesis first’ approach to defining and solving problems; Experience identifying the key insights that a business needs to make great, fast decisions and designing the reports that deliver those insights
• Strong written and verbal communication skills, as well as the ability to influence the marketing and broader company agenda.
Stakeholder and cross-functional process management skills will be key to success in this role.
You must be able to work effectively with Marketing leadership to create visibility to Data challenges, manage their expectations, and work with them to unblock their own team through tools and trainings.
• Strong interpersonal skills and ability to work with various cross-functional stakeholder groups at various levels.