Automation Lead

We are:

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product andexperiencedesign; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise,we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at:

You are:

Accenture Song Digital Marketing Services professionals help our clients achieve increased operational efficiency and effectiveness for direct marketing communications. In addition, our professionals design marketing programs that help our clients achieve their acquisition, growth and retention objectives across B2C, B2B and B2B2C business models. These technologies typically include campaign management, lead and/or loyalty management, content management, and data management solutions.

The Marketing Technology Evangelist will serve as the technical expert in the clients’ marketing automation platform, data model, and offer best practices in campaigning.

The work:

• Provides technical leadership to on-shore and off-shore teams in Marketing Management Tool, and in general, MarTech

• Responsible for ongoing training of MarTech Tool skills and apprise marketing operations team of changes based on upgrades

• Supports the on-shore and off-shore teams with MarTech Tool administration needs, such as granting tools access to new members and migrating campaigns between environments

• Reviews and supports MarTech Tool application upgrade needs; Recommends upgrades, as appropriate, to Technical Support team

• Collaborates with Technical Support team for new and/or changes to existing integrations

• Leads in translating complex MarTech requirements into an optimal marketing management that meets clients’ business objectives and marketing strategy

• Leads, manages, and coaches off-shore marketing operations team during escalations including issue analysis and resolution

• Participates in and coaches team during peer reviews and marketing automation

• Support in marketing automation tool improvement projects

• Responsible for adhering to client and Accenture Marketing Services processes and best practices and contributing to Campaign Management Tool best practices documentation

Here’s what you’ll need:

At least 7 years of experience in marketing technology and operations focusing on execution of marketing campaigns on behalf of the Client

At least 5 years of technical expertise in one or more marketing automation tools (e.g. Salesforce Marketing Cloud/Exact Target, Adobe Campaign,Oracle-CRM-Marketing,Eloqua, and/or Marketo)

At least 4 years of experience across a broad range of digital/commerce technologies and platforms across Web Solutions, Digital Marketing, Enterprise Portals, Content and Cloud

At least 4 years experience leading large sized teams (on and offshore) and technology engagements, including client and consulting staff

Bonus points if:

Bachelor’s degree or equivalent (minimum 12 years) work experience

Expert technical skills in one or more of SQL, eMail HTLM, JavaScript

Marketing Automation (Eloqua, Responsys, Marketo)

DMPs (Blue Kai, Rocket Fuel, Trade Desk etc.)

DSPs (Adobe Media Optimizer, DoubleClick, Media Math)

Data visualization, Tableau, Omniscope, PowerBI, Web Analytics, Adobe Analytics, Good Analytics, Webtrends

Experience with selling to C-level executives and other business development activities

Strong communication skills (interactions with executive clients and sponsors)

Experience leading multiple large full lifecycle implementations

Experience in leading complex integrated solutions including integration services, data modeling, cloud-based solutions

Understanding of leading practices in marketing automation

Understanding of integrated marketing across the entire prospect and customer lifecycle, and how marketing strategy, customer data, segments, channel, creative, content, and offers interact to drive desired business outcomes

Understanding of marketing automation and experience with targeting, segmentation, test/control design, and campaign reporting and analytics

Understanding of marketing operations, processes, business requirements.

Comfortable operating in a fast-paced, deadline-driven environment with rapidly changing priorities and a high volume of projects

Ability to evaluate concepts and present recommendations to leadership

Strong written and verbal communication skills

Certification in one or more of the following: Salesforce Marketing Cloud/Exact Target, Adobe Campaign, Eloqua, Marketo

Experience across more than one vertical, e.g. Life Sciences, Retail, Financial Services

Advanced degree (MBA, MS, or equivalent)


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Compensation for roles at Accenture varies depending on a wide array of factors including but not limited to the specific office location, role, skill set and level of experience.As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired in California, Colorado, New York City or Washington as set forth below andinformation on benefits offered is here.

Role Location: Range of Starting Pay for role

California: $100,400- $224,600

Colorado: $100,400- $194,100

New York City: $116,300-$224,600

Washington: $107,000- $206-700

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