We are currently looking for an Account Executive to join our LA team!
Responsibilities:
- Write pitches, press releases and media kit collateral
- Secure consistent and quality media placements with active and reactive pitching
- Track and monitor client media mentions
- Secure and share quality media leads with greater agency
- Develop and maintain strong media relationships with journalists and influential bloggers and social media influencers, especially in travel, luxury, hospitality, food and beverage and lifestyle verticals
- Serve as the primary day-to-day contact for media and clients
- Maintain client relations through meetings, conference calls, events and general contact
- Manage daily administrative activities on accounts
- Help develop content for and manage client social media accounts as needed
- Display clear understanding of client expectations and goals
- Prepare and present meeting agendas, notes and reports
- Recognize and call attention to potential client opportunities for improvement
- Assist with developing first drafts of strategic, creative and integrated PR initiatives
- Vet media and influencer requests on behalf of clients
- Consume relevant industry news on a daily basis and stay up to speed on current industry news and trends
- Assist with organizing and attending events when needed
Requirements:
- BA or BS in related field
- Minimum two-year related experience in travel, hospitality, F&B and/or lifestyle PR
- Knowledge working with LA, West Coast and national media
- Agency experience is a plus
- Strong verbal and written communication skills
- Proficient in AP style
- Proficiency using Cision, Google Analytics, MS applications, news wire services and server applications such as SharePoint
- Working knowledge of social media networks (TikTok, Instagram, Facebook, Twitter, LinkedIn) and social media content scheduling platforms such as Hootsuite and OnlyPult
- Ability to assist clients with developing strategies and content on these platforms