Growing radiology practice is seeking an experienced marketing professional who can successfully engage with our referring community to increase radiology referrals (MRIs, X-rays, CTs, etc.).
Our radiology group focuses on providing imaging services to patients that are in personal injury cases (e.g., car accident injuries) and so your engagement will primarily be with the large community of doctors and attorneys that focus on personal injury cases.
Responsibilities:
Develop overall marketing plan to maximize growth, set ambitious goals, and detail how we will achieve them Identify opportunities and develop new relationships in addition to improving existing relationships to increase radiology referrals Daily in person activity (with a defined amount) engaging with the referring community
– reliable transportation is required Develop innovative ways to connect with target audiences and reach goals Lead demonstrations about our services and overall value proposition Organize and participate in industry and healthcare events Track activity in our CRM system
Qualifications
3+ years of extensive experience in sales and marketing Bachelor’s degree in marketing, communications, business administration or related field Effective communicator, capable of reaching and convincing professional audiences (i.e., doctors and attorneys) Strategic, innovative and creative personality with a strong business acumen Excellent customer service skills Experience and established relationships with personal injury attorneys and doctors is highly preferred, but not a requirement Experience with in radiology or healthcare is preferred, but not required as long as you have the ability to quickly learn Proficient using Microsoft and Google Suites as well as CRM software