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Public Relations Account Executive

Blended Strategy Group

This is a Full-time position in Los Angeles, CA posted June 4, 2021.

About Blended Strategy Group (BSG)

Founded in July 2015, BSG is an entertainment marketing, branding and public relations agency that communicates key messages through media relations and authentic, strategic partnerships among brands, celebrities, and influencers to reach target audiences.

With the co-founders’ (Allison Statter and Sherry Jhawar) deep roots as a top entertainment talent manager and global head of marketing, respectively, BSG has the domain expertise around partnership negotiation, engagement and activation.

BSG builds brands at any stage
– from individual talent and startups to emerging/growth and Fortune 500 brands
– through strategic integrations and a 360-degree approach to marketing and communications.

BSG’s clients consist of consumer products, digital platforms and apps, service providers, and personal celebrity and influencer brands.

 

Brand clients include: Tiffany & Co., Bliss, OLLY, NuFACE, ALASTIN Skincare, Clio Snacks, MAM Baby, JACLYN Cosmetics and more.

 

Talent clients include: Chelsea Handler, Gwen Stefani, Jen Atkin, Mary Phillips and more.

 

The team at BSG is a highly collaborative group, bringing together best-in-class expertise across brand marketing, talent management and PR.

The culture is one where everyone learns from and leans on one another. We wholeheartedly subscribe to the philosophies of the “ship rises together” and “collaboration over competition”. BSG is a work hard, play hard environment where everyone has a true passion for pop culture and desire to create game changing marketing programs for our clients.

 

For the role of Account Executive, Public Relations, BSG is seeking a unique and driven candidate with a PR/communications background, strategic mindset and strong media relationships to support a growing public relations team with clients across lifestyle, beauty and food + beverage.

The right person will have a minimum of 3+ years of relevant agency experience, ideally within the lifestyle category (parenting, consumer goods, food).

This role will report to the Senior Director of PR.

  

 Qualifications & Key Responsibilities include: 
Media savvy with specific experience in supporting the development and execution of PR strategy, including traditional media relations and celebrity & influencer-led content and/or programs Strong experience in crafting and successfully pitching compelling storytelling angles across all facets of media – broadcast, print, digital, podcast, etc.

Possess a roster of media contacts within the business, lifestyle, food, parenting, celebrity and beauty categories, as well as an overall understanding of the current and changing media landscape Developing management skills with demonstrated experience in assisting senior leadership and leading junior team members and supporting the management of partners/vendors Demonstrated ability to support the planning and execution of PR tactics including press mailers, desksides, events, media trips, experiential activations and more Experience in budget tracking and expense management Proven experience in compiling and spearheading detailed and accurate activity recaps and client reports Excellent personable and professional client relations manner as key client account team member Excellent written, verbal and interpersonal communication skills with the ability to be client key point of contact Strong Microsoft Office suite and industry software (Cision, Meltwater) skills Extremely detail-oriented Willingness to “roll up sleeves” and execute programs from start to finish – team player
 

Salary will be commensurate with experience.