Marketing And Public Relations Specialist-2.7 August Apparel, Inc.
Responsible for planning, implementing, monitoring, and supporting the organization’s public image by building solid relationships with the media, increasing brand awareness, increasing sales, supporting marketing efforts, and producing materials promoting the company’s goals and initiatives.
Duties?/?Responsibilities:
- Brainstorm with other team members to develop public relations strategies that positively influence public opinion.
- Collaborate with marketing, sales, and product development teams to launch and support new programs and products.
- Analyze media coverage and develop responses when needed.
- Communicate and build good relationships with industry professionals and influencers via social media to create a strong network.
- Define important social media goals and benchmarks.
- Develop, implement, and manage a social media strategy that supports sales and marketing goals.
- Produce high-quality, informative, exciting press releases, kits, and related materials.
- Measure the success of social media campaigns and report findings to company leadership.
- Stay current with the latest social media best practices and technologies.
- Work with copywriters and designers to ensure informative, appealing, and appropriate content.
- Create presentations, articles, reports, and information that enhance the companys reputation.
- Develop programs to maintain favorable public perceptions of an organizations accomplishments, agenda, or social responsibility.
- Maintain cooperative relationships with community representatives, consumers, employees, and public interest groups.
- To enhance the companys image, provide appropriate content for websites, and social media accounts.
- Respond to requests for information from the media.
- Write press releases or other media communications to promote the companys image.
- Work with the content team to produce relevant, compelling social media updates that support the company’s brand and image.
Skills?/?Requirements?/?Qualifications
- Must have a bachelor’s in communications, public relations, marketing, or any relevant field.
- Master’s degree is a plus.
- Minimum of three-to-five years of experience in a public relations or media environment
- Ability to identify and monitor trends in the legal industry and translate them into public relations opportunities.
- Exceptional team building and interpersonal skills – including the ability to represent the company’s business at the highest levels internally and externally.
- Comfortable with intense working environments and tight deadlines
- Ability to manage changing requirements as well as multiple overlapping projects at one time.
- Excellent writing, communications, project management, and organizational skills
- Be able to give full attention to what other people are saying, taking time to understand the points made, asking questions as appropriate, and not interrupting at inappropriate times.
- Excellent communicating skills in information and ideas, both written and oral.
- Able to use critical thinking, logic, and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
- Excellent time management, especially when developing specific goals and plans to prioritize, organize, and accomplish work within deadlines.
- Exercise social perceptiveness: Being aware of others reactions and understanding why they react as they do.