n n nn Fender Musical Instruments Corporation (“FMIC”) is located in Hollywood, CA.
Our brand mission is to accompany each player at every stage with products and brand experiences that fuel the pursuit of musical expression.
Within Fender Global Marketing we are focused on elevating the brand, fueling demand, amplifying artists, and building a global community of active and highly engaged players across all of our core channels, products and digital ecosystem.
nn nnAn American icon, Fender was born in Southern California and has built a worldwide influence extending beyond the studio and the stage.
A Fender is more than an instrument, it’s a cultural symbol that resonates globally.nn nnThe Vice President, Creative Director is a critical leader within the Global Marketing team and FMIC, accountable for leading a high-performance creative team, setting creative strategy, developing and executing globally-relevant, omni-channel communications, campaigns & consumer experiences and ensuring creative brand standards are met across all consumer touch-points in close partnership with other marketing functions, business units and regions across the FMIC organization.
nn nn About the Job nn Owns and guides the strategic, creative expression of Fender and FMIC’s Brand Identity, Voice and Messaging across all consumer touch-points & experiences from advertising, digital and paid media to social media, CRM, digital apps and retail.
Leads and develops the FMIC creative team and ensures the right in-house (FTE) team and external network of agencies and freelancers are in place across all critical sub-functions including: art direction, brand & graphic design, copy, editorial, film & video, photography, digital design, production and any other capabilities required to deliver on FMIC’s brand positioning & growth objectives.
Develops impactful creative campaigns, integrated communications and innovative design, branding, communications and experiential strategies to: create demand for FMIC global new product introductions and marketing launches; support consumer and influencer growth & engagement on FMIC social and CRM channels; amplify & elevate Fender artists; and grow overall brand awareness with players, influencers & media.
Effectively partners with the CRM/Digital marketing teams to develop innovative, full-funnel creative strategies & concepts that support the continued growth & expansion of Fender Play and drives growth of overall new player acquisition and retention across all FMIC touch points in the new player journey (physical & digital products, direct & indirect).
Acts as senior creative & brand strategy leader within FMIC and key partner to the CMO.
Translates consumer and artist insights into creative strategies and breakthrough concepts that drive growth.
Collaborates with leaders across departments (marketing, digital, product, sales, operations) to translate strategy into unique consumer experiences with the brand and product.
Develops and executes innovative creative strategies for elevating & amplifying the unique voices and music of artists.
Expands the brand and reinforces its unique leadership position in music through diverse artist adoption & artistic expression across genres.
Builds an inspiring and motivating work environment that promotes innovation, diversity, creative problem-solving, and personal accountability.
Ensures creative processes and timelines are understood & key stakeholder needs clearly defined.
Leads and prioritizes creative project schedules, and ensures deadlines and goals are met and on budget.
Develops, manages, evolves and enforces design guidelines, templates, workflow processes, protocols and tools used to create all marketing materials.
nn What You Need nn Demonstrated success leading creative teams within an Advertising / Creative agency and within a Lifestyle brand involving emotionally driven brand messaging and consumer engagement strategies are highly valued for this position.
Experience working with influential artists, celebrities, athletes and personalities in the development and execution of creative concepts is a must.
Minimum 10-15 years’ experience, building and leading creative teams across all aspects of creative planning and strategy, concept development and execution, including art direction, brand design, digital design, print, retail / experiential, photography and film / video concepts, editing and production.
Requires 10-15 years’ experience leading the development and execution of omni-channel (360-degree) communication strategies, and demonstrated experience successfully driving emotional brand affinity and creating demand for product across advertising, media (paid & earned), full-funnel digital, social, PR, Retail and Events / Experiential.
Must Be Comfortable in the creative hot seat – able to build and guide a creative team needed to deliver breakthrough and highly effective communication strategies and concepts, and equally able/willing to lead by example to generate powerful creative concepts on an on-going basis, within the team, and across the business.
Excellent grasp and demonstrated experience working across critical areas of traditional and new interactive and digital design and associated technologies, including web, mobile, UX, animation, social, video and rich media experiences.
Working knowledge of e-Comm best practices with respect to design and performance.
Extensive experience leading and guiding corporate-, brand
– and product-level brand identity systems, including visual guidelines, packaging standards and templates, copy and verbal development.
Expert-level understanding and working knowledge of modern design fundamentals (graphic-, industrial-, digital-, experiential) and application across all touch-points.
Comfortable delivering company-wide, executive-level and external high-profile creative marketing presentations and concepts to multiple constituents.
Must be comfortable working within a heavily-matrixed, inter-dependent, collaborative environment where creativity and insights can (and will) come from anywhere within the company, and fresh ideas and concepts are encouraged on a daily basis.
Proven experience building upstream & downstream creative development processes and timelines that support internal (Go To Market – B2B) creative deliverables that support sell-in and represent the brand within the trade.
Seasoned management skills reflecting proven organizational, analytical and problem solving skills.
Technically savvy, including use of graphic, video editing and other software tools.
Manage budgets, teams, timelines, and projects while collaborating across departments.
Preferred Bachelors or Masters degree in Marketing, Design, Arts, Advertising, Communication Design or related field or equivalent of related experience.
nn About Fender Musical Instruments: nn nnFender Musical Instruments Corporation (FMIC) is one of the world’s leading musical instrument manufacturers, marketers and distributors, whose portfolio of brands includes Fender®, Squier®, Gretsch®, Jackson®, EVH®, Charvel® and Groove Tubes®, among others.
For more information, visit www.fender.com .
FMIC offers a competitive benefits package which includes medical, dental, 401(k), paid time off, and an equipment purchase program to help you get the band back together.
Fender Musical Instruments Corporation is an equal opportunity employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, disability, veterans’ status, sexual orientation, or any other protected factor.nn nn Are you legally authorized to work in the country you are applying?
* n nn nn Will you now or in the future require immigration sponsorship for employment visa status?
* n nn nn When are you available to start?
* n nn nn How did you hear about us?
* n nn nn If Referral or Other please specify: n nn nn Website n nn nn Do you play a musical instrument?
If yes, what instrument do you play?
* n nn nn PLEASE READ THE FOLLOWING STATEMENTS CAREFULLY: The information I’ve provided on this application is accurate to the best of my knowledge and subject to verification.
Any misrepresentation or deliberate omission of fact in my application will be justification for refusal to employ me or for termination of my employment by Fender Musical Instruments Corporation.
If employed, I shall sign the non-compete/confidentiality agreement, if applicable, in which I will agree to protect Fender Musical Instruments Corporation’s confidential information.
If employed, I understand that Fender Musical Instruments Corporation is an “at will” employer, in that employment is terminable at the will of the company or me at any time, with or without notice, and for any lawful reason, or no reason.
I understand that, if employed, I must at all times comply with Fender Musical Instruments Corporation’s standards of work performance and business conduct.
Failure to do so can result in my release without notice or severance pay.
I authorize Fender Musical Instruments Corporation to obtain information about me from my previous employers and schools.
* n nn nn nU.S.
Equal Opportunity Employment Information (Completion is voluntary)n nn Individuals seeking employment at Fender are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.
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