Sr Lead Creative Direction Operations Manager at DIRECTV will oversee the development of creative for DIRECTV existing customer campaigns, including sports, TVOD, premiums, engagement, retention, and brand.
The lead manager will work with internal business partners to create campaigns that support business goals and that are delivered on time and on budget.
Campaigns will be 360 with such deliverables as broadcast video, digital, web, social, and print.
Candidate must have a background in production (live action a plus), a good knowledge of design principles, and experience in producing creative campaigns from concepting to final delivery.
Candidate will also build new creative services procedures including creative intake brief, campaign trackers, and archiving tools, and will provide thought leadership on continued optimization of overall operations/process and improvement of creative based on media performance.
This position will also manage the department budget.
Candidate should have excellent client communication and project management skills.
Key Roles and Responsibilities Collaborate with internal marketing partners to understand their objectives and KPIs, plan calendar of upcoming projects, and serve as daily point of contact across multiple business groups i.E.
sports marketing, premiums, TVOD Receive creative briefs from internal marketing groups, assess creative needed to fulfill business goal, cross-reference any paid media plans to ensure all assets accounted for, and determine what creative producer/agency is best to work on the campaign Project manage all campaigns from kick-off to delivery ensure assets, feedback, and approvals are on time; creative is effective to support business requirements; and, final assets are on time, in correct specs, and within budget Review all creative work being produced and serve as final QC point person.
Starting from first round of creative and through final delivery review messaging and legal to ensure correct and tracking changes throughout process, QC for correct file types and specs Maintain documentation of learnings from marketing and media teams post campaign analysis and communicate those to agency partners so that learnings may be applied to future campaigns Work with agencies and internal teams to ensure campaigns are documented and archived properly to track historical data.
Monitor rights expirations/renewals as needed Resolve campaign issues in a timely and productive manner, and identify and implement process improvements and best practices Manage department budget working with business leaders are forecasting, accruals, and tracking payment where needed 30% Work with internal marketing partners to build creative strategy that will meet their objectives and KPIs.
This includes yearly/quarterly planning and ongoing management of campaigns across multiple business groups i.E.
sports marketing, premiums, TVOD.
Receive and interpret creative briefs for existing customer upgrade and retention across campaigns.
Determine right suite of assets and appropriate producer and agency to complete work.
Complete and input final briefs into internal system including appropriate metadata and tags.
Negotiate bid and kick-off work.
30% Project manage all creative work associated with existing customer upgrade and retention campaigns, including graphic designs (both 2D + 3D), web/digital/social tactics, video broadcast and web, and print.
Create work back schedule, ensure all necessary assets are gathered to initiate work (programmer assets, legal requirements, messaging, brand guidelines), monitor the creative production every step of the way to keep project on time and on budget, and serve as liaison between internal and external partners.
Resolve campaign issues in a timely and productive manner.
Review all creative work being produced, QC throughout project, and ensure final documentation and archive of projects.
25% Create process management system to streamline work and realize efficiencies, and constantly look for ways to continue optimizing.
This person must have experience in setting up systems that integrate the full creative process automated intake forms, individual tracking systems, platforms to share and review creative, and archiving tools that integrate with cloud base server.
Work with various platforms to customize interface to best suit creative teams needs.
Review and negotiate yearly contracts to ensure system is still meeting our needs.
15% Understand post campaign analysis and distribute learngings to internal partners, external partners, and creative producers to ensure work continues to optizime and be more successful.
For example, sharing the latest learnings on social media formats, new platforms, changes in algorithms that will effect creative.
Leading monthly meeting to disseminate that information across groups.
KNOWLEDGE/SKILLS/ABILITIES: 10 + years of media account management experience Excellent project management skill with a focus on details and good documentation Problem solver who is able to resolve project challenges or logistics Excellent client communication skills Familiar with various types of file formats across mediums (broadcast, video, digital, etc) Team player willing to help out team members on projects that need extra assistance Ability to work in a fast-paced, evolving environment Knowledge of Kronickle, SmartSheets a plus Remote / Virtual Work West Coast time (PST) Our Sr Lead Creative Direction Operations Managers earn between $95,500-$143,300 yearly.
Not to mention all of the other amazing rewards that working at DIRECTV offers.
From health insurance to tuition reimbursement and paid time off to discounts on products and services just to name a few.
There is a lot to be excited about around here.
Job Posting: Nov 10, 2021, 9:28:38 AMOther Locations: Arizona-Phoenix, Colorado-Denver, New York-New York, Illinois-Chicago, California-San Francisco, Washington-SEATTLESchedule: Full-timeJob Level: Senior Associate/Second Level Manager