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Creative Director – Copywriter

Mathnasium - The Math Learning Center

This is a Full-time position in Los Angeles, CA posted April 30, 2021.

Job Description

Job Description

Strategic Imperative

The Mathnasium marketing department is a driver of acquisition in three dimensions: launching national marketing campaigns, creating systems for retail-level local marketing, and building our franchisee base with new learning center owners. The Creative Director is the expert at communications that support all three. He/she starts with audience insights and brand tenets to craft creative campaigns across paid, owned, and earned media.

Primary Objectives

  • Develop communications that define and amplify the Mathnasium brand and campaign initiatives.
  • Manage internal and external resources (designers, copywriters, agencies) to build assets and ideas effectively and efficiently.
  • Work closely with the Mathnasium team to satisfy creative goals that meet business objectives.

Essential Job Functions

  • Copywriting
  • Create all levels of communication for the brand and the business, strategic and tactical.
  • Content and assets
  • Build content for internal and external needs, from social channels to events to mass media.
  • Campaigns
  • Construct integrated campaign ideas, supported by 360º campaign tactics.
  • Agency / contractor management
  • Have the flexibility to use a combination of agencies and freelancers to drive creative work.
  • Internal communication effectiveness
  • Connect with other departments and stakeholders in headquarters for productive collaboration.
  • Lead with influence
  • Become the respected creative lead for Mathnasium marketing.

Examples of Key Projects/Goals:

  • Build new master messaging guidelines for the Mathnasium brand.
  • Craft a digital campaign to support the ?Back to School? season.
  • Develop and execute a content strategy that fulfills a complete consumer journey for purchasing our services.

Required Skills

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  • MUST have Exceptional copywriting ability with portfolio.
  • 5 years+ leading creative teams and developing campaigns with an ad agency.
  • Strategic Thinker
  • MUST have 10 years+ working in a creative capacity for brands or agencies.
  • A demonstrable portfolio of successful work.
  • Expertise in social and digital media.
  • Production experience with live-action and animation techniques.
  • Knowledge of radio, TV, print, digital video, web, display, and event media.
  • Experience with brands that target kids/parents.