Job Description
Job Description
Strategic Imperative
The Mathnasium marketing department is a driver of acquisition in three dimensions: launching national marketing campaigns, creating systems for retail-level local marketing, and building our franchisee base with new learning center owners. The Creative Director is the expert at communications that support all three. He/she starts with audience insights and brand tenets to craft creative campaigns across paid, owned, and earned media.
Primary Objectives
- Develop communications that define and amplify the Mathnasium brand and campaign initiatives.
- Manage internal and external resources (designers, copywriters, agencies) to build assets and ideas effectively and efficiently.
- Work closely with the Mathnasium team to satisfy creative goals that meet business objectives.
Essential Job Functions
- Copywriting
- Create all levels of communication for the brand and the business, strategic and tactical.
- Content and assets
- Build content for internal and external needs, from social channels to events to mass media.
- Campaigns
- Construct integrated campaign ideas, supported by 360º campaign tactics.
- Agency / contractor management
- Have the flexibility to use a combination of agencies and freelancers to drive creative work.
- Internal communication effectiveness
- Connect with other departments and stakeholders in headquarters for productive collaboration.
- Lead with influence
- Become the respected creative lead for Mathnasium marketing.
Examples of Key Projects/Goals:
- Build new master messaging guidelines for the Mathnasium brand.
- Craft a digital campaign to support the ?Back to School? season.
- Develop and execute a content strategy that fulfills a complete consumer journey for purchasing our services.
Required Skills
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- MUST have Exceptional copywriting ability with portfolio.
- 5 years+ leading creative teams and developing campaigns with an ad agency.
- Strategic Thinker
- MUST have 10 years+ working in a creative capacity for brands or agencies.
- A demonstrable portfolio of successful work.
- Expertise in social and digital media.
- Production experience with live-action and animation techniques.
- Knowledge of radio, TV, print, digital video, web, display, and event media.
- Experience with brands that target kids/parents.