Working as a key member of the Development team, under the direction of the Development Director, the Membership Manager will be responsible for engagement and growth of the membership of the Petersen.
The Membership Manager will be responsible for all communication with the Petersen’s members, including individual and dual memberships, family memberships, and highest level of membership, our Checkered Flag 200.
This role will work internally across various departments to ensure that the needs of the membership are being met from a programmatic and events perspective.
S/he will also work closely with the marketing and guest services department to raise awareness and ensure that the general public and museum visitors are informed of the benefits of membership at the Museum.
The Membership Manager will also routinely execute landscape analyses of LA institutions to make sure that our membership levels and benefits reflect the best practices in the community.
The Membership Manager will also oversee the work of the Membership Coordinator.
KEY GOALS AND RESPONSIBILITIES
Cultivate and grow membership revenue by 8% year over year.
Create innovative solutions to recruit and retain members through identification of target markets, implementation and organization of annual campaigns, and development of value-added affinity programs.
Provide incredible customer service and serve as the primary point of contact for the museum’s highest level of membership, the Checkered Flag 200.
Act as the primary contact for all needs, which will include ticket purchases, renewal processing, and grievance resolution.
Work with the Development Director to promote and solicit contributions from our members in addition to their regular renewal schedule.
Conceptualize, create, and execute membership events and activities.
Responsibilities will include budgeting for events, supervising Petersen staff and volunteers, arranging catering/rentals, communicating with attendees, etc.
Provide weekly reports to the Finance Department for paid dues, current members, and expiring members.
Oversee the maintenance of membership records and the membership database, including scheduling, contracts, invoices, staffing, and fulfillment for all campaigns.
Maintain a calendar of membership activities and campaigns, including renewal schedules, prospecting schedules, and acquisition events.
Collaborate with the PR company to oversee the creation and distribution of the museum’s quarterly magazine, Finish Line.
This position will require securing ad revenue and contract renewal for existing advertisers, communicating with the Curatorial department to source articles, creating mailing lists, and writing articles, as needed.
Collaborate internally with the Education and Marketing Departments to create added benefits and programming for members, advertise member benefits and specials to the general public, and emphasize how memberships philanthropically support the mission of the museum.
Write, create, and schedule bi-weekly Member Newsletters that cover upcoming events, promotions, member benefits, and noteworthy items or blog posts that emphasize a mission-driven message and the importance of membership to the operation of the museum.
Work closely with the Checkered Flag Events Committee and the Chairman to nurture relationships with the most involved members and create one-of-a-kind experiences.
Continue to grow the Lifetime Membership program and work with the Development Manager to steward these members for further donation or planned giving opportunities.
Support other projects as needed.
SUPERVISORY DUTIES
Work with the Executive Director and Finance Department to create annual budgets and long-term strategic plans that will allow the museum to better serve existing members and acquire new households.
Provide ongoing performance feedback to the Membership Coordinator and foster open dialogue to further their professional growth.
Administer mid-year review of performance goals and annual performance review of junior membership staff.
Work with the Visitors Services Manager to provide semi-annual training for all Visitors Services staff about how to discuss and upsell membership at the admissions desk.
Provide monthly feedback to the Visitors Services staff about on-site conversion percentages and provide updates of events, promotions, specials, or other tools they can use when discussing membership.
QUALIFICATIONS:
3-5 years experience in a hospitality, customer relations, or museum membership field
BA in Communications, Business or related field preferred
Ability to work nights/weekends as required (at least twice per month)
Experience with Microsoft Office is required
Professionalism yet approachability in all phone, email, and in-person communication is required
Experience working in VIP relations or concierge services is strongly preferred
Knowledge of Salesforce or another CRM system is strongly preferred
Experience working in events operations or events management is strongly preferred
Knowledge of Point of Sales systems is preferred
Interest in the automotive world is a plus, but not required
Job Type: Full-time
Pay: Up to $60,000.00 per year
Benefits:
401(k)
401(k) matching
Dental insurance
Employee assistance program
Employee discount
Flexible schedule
Flexible spending account
Health insurance
Life insurance
Mileage reimbursement
Paid time off
Parental leave
Vision insurance
Schedule:
8 hour shift
Day shift
Monday to Friday
Weekend availability
Supplemental Pay:
Bonus pay
COVID-19 considerations:
Proof of COVID-19 vaccination is required for employment at the Petersen.
All employees and visitors are required to wear a face mask indoors.
Experience:
Membership Sales: 3 years (Preferred)
License/Certification:
Driver’s License (Preferred)
Work Location: One location