Facebook seeks an analytical and tech-savvy Gaming Developer Marketing Manager who is passionate about making game developers successful on the Facebook platform.
Facebook Gaming is a rapidly growing platform featuring both cloud-hosted games as well as html5 games.
The successful candidate must have experience building, managing and executing outbound developer-facing marketing programs in a fast-paced technology company.
They must thrive with cross-functional teams and exhibit excellent analytical, content strategy, product positioning, digital marketing, and go-to-market skills.
The ideal candidate has the ability to translate complexity into simple communications and to think creatively and strategically.
Must thrive in a fast-paced, dynamic environment.
Gaming Developer Marketing Manager Responsibilities
– Drive global developer marketing strategy and activate peers across Marketing, Partnerships, Product & Commutations teams in order to execute
– Lead both scaled and hyper-targeted global marketing initiatives and programs, and contribute to launching digital campaigns
– Drive developer facing product marketing for Facebook’s gaming products and platforms
– Execute the go-to-market plan across products and platforms to support Facebook’s broader gaming narrative
– Coordinate and work closely with cross-functional teams (including PR, design, product, partnerships and engineering stakeholders) to deliver world-class product marketing communications
– Develop strategic positioning, overarching ecosystem narrative, and messaging for key products/features based on market assessment, quantitative analysis and understanding of the broader Facebook ecosystem
– Execute performance marketing initiatives to drive product adoption and usage rates by creating a measurement framework to enable ROI positive outcomes
– Develop and build out an audience-first ABM (Account Based Marketing) program in collaboration with data analytics and business teams
– Optimize the developer-facing website via rigorous testing of content, activations, and sentiment measurements
– Craft developer-facing communications in collaboration with other stakeholders: blog posts, alerts, videos, emails, webinars etc.
– measuring their efficacy and ruthlessly optimizing for ROI
– Collaborate with in-market teams on events that elevate awareness of new products and features among the developer ecosystem globally
Minimum Qualifications
– BA/BS degree
– Gaming industry experience
– 10+ years experience in B2B Marketing or Product Management in technology
– Experience partnering with Product Management and Engineering organizations on technically detailed content
– Experience in brand, creative, digital marketing, content marketing, ABM/Demand Gen and Field marketing
– Experience building programs that map to business goals, demonstrate audience insights and showcase creative excellence
– Experience influencing across cross-functional and stakeholder teams
– Experience working with agencies and contractors, ensuring quality of output and clarity of roles and responsibilities
– Experience executing on tactical items while driving a global strategy
– Experience prioritizing and working in a fast-paced environment with multiple stakeholders
Preferred Qualifications
– Deep knowledge of mobile, web, PC and console games across the competitive landscape