JOB SUMMARY
Performs more complex marketing tasks from design to writing to PR. Prepares presentations and proposals for new business development providing recommendations with a focus on ensuring that all materials meet established standards as to branding and messaging.
We are seeking a world-class Senior Marketing Specialist that will engage our audiences and drive our internal and external marketing platform on behalf of CBRE in the Pacific Southwest Division. You will help us refine, articulate and execute on our strategy to spread our message across the region on behalf of our broker team and our brand.
The ideal candidate has an entrepreneurial mindset and experience developing, art-directing, researching and creating evergreen content with the objective of increasing both brand-share and revenue share. Youll be part a team based in West LA with partners from Public Relations, Research and Marketing.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Prepares presentations and proposals for new business development providing recommendations with a focus on ensuring that all materials meet established standards as to branding and messaging.
Manages entire proposal and presentation process from inception to completion.
Reviews internal and external collateral materials, proofreads content, ensures appropriate branding and approves materials for final distribution.
Assists in the coordination and implementation of marketing strategies and performs research and analysis to support those strategies.
Provides marketing education and training on tools, resources, as well as technical assistance to staff.
Provides cost estimates for clients by researching costs and negotiating with vendors.
Ensures compliance with company standards with the company logo and consistency of marketing products.
May manage business development for the Marketing Center.
May prepare monthly and quarterly marketing reports for management.
May manage the information flow provided, such as press releases, feature stories, and by-line articles to the media.
May serve as the contact for advertising and promotion for a local area office.
Create custom content to support the teams marketing and communications plan.
Foster a strong relationship with our local marketing and research team, brokers, managers and business leaders.
Collaborate with our teams on strategies to promote our work, our people and our innovation – aimed at revenue generating ideas.
Drive audience engagement and help generate content as needed for new business pursuits and targeted clients.
Drive, produce and maintain the teams PR and Social Media content and deliverables (press releases, LinkedIn posts, newsletter, eblasts, closing deal announcements)Connect with clients to get proper approvals on campaigns.
Other duties may be assigned.
SUPERVISORY RESPONSIBILITIES
No formal supervisory responsibilities in this position. Provides informal assistance such as technical guidance, and/or training to coworkers. May coordinate and assign tasks to co-workers within a work unit and/or project.QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
Strong fluency in Adobe Creative Suite, especially In Design and Photoshop
Strong fluency in MS Office Suite of products
Strong fluency in Adobe Creative Suite, especially InDesign and Photoshop
Strong fluency in MS Office Suite of products
Very strong writing and editing skills
Excellent written and verbal communication skills
Knowledge of social media, digital and mobile content platforms and management tools
High attention to detail and strong proofreading skills, as well as a good sense of design
Ability to work with tight deadlines in a team environment and juggle multiple projects simultaneously
Very strong writing and editing skills
Excellent written and verbal communication skills
Knowledge of social media, digital and mobile content platforms and management tools
High attention to detail and strong proofreading skills, as well as a good sense of design
Ability to work with tight deadlines in a team environment and juggle multiple projects simultaneously
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION and EXPERIENCE
Bachelor’s degree or equivalent from four-year college or university and a minimum of four to six years of related experience and/or training. Experience in commercial real estate preferred.
CERTIFICATES and/or LICENSES
None.
COMMUNICATION SKILLS
Excellent written and verbal communication skills. Strong organizational and analytical skills. Ability to provide efficient, timely, reliable and courteous service to internal clients. Ability to effectively present information.
FINANCIAL KNOWLEDGE
Requires basic knowledge of financial terms and principles. Ability to calculate intermediate figures such as percentages.
REASONING ABILITY
Ability to comprehend, analyze, and interpret documents. Ability to solve problems involving several options in situations. Requires intermediate analytical and quantitative skills.
OTHER SKILLS and ABILITIES
Intermediate skills with various software programs such as Creative Suite and Microsoft Office Suite. Ability to learn web publishing platform.
SCOPE OF RESPONSIBILITY
Decisions made with in-depth understanding and interpretation of procedures, company policies and business practices to achieve general results. Responsible for setting department deadlines. Errors in judgment may cause long-term impact to co-workers, supervisor, department and/or line of business.