The Email Marketing Manager is responsible for assisting with our strategic planning and day to day production of Harbor Freight’s Email Marketing and SMS efforts.
A key focus of this role will be advancing our personalization efforts and producing our highly personalized campaigns; leveraging internal resources and partnerships.This role is also responsible for the managing a rigorous testing agenda, maintaining email list health and weekly performance reporting, and oversees a small team of email marketing associates.Essential Duties and ResponsibilitiesDrive the day-to-day campaign setup for automated and manual email campaign launches.Execute marketing campaigns in a timely manner.Hire, train, and develop direct reports; plan and evaluate team work activities.Optimize campaigns through the use of enhanced segmentation, customization, and machine learning.Own and monitor all email channel KPI’s, and work proactively to optimize the program’s effectivenessDrive QA process on all campaigns; ensuring content accuracy, functioning links, and assess segmentation/audience settingsStrive to optimize email campaigns against key performance metrics including open and click rates.Analyze the performance of your campaigns, summarize key insights, and offer recommended next steps.Help drive improvements and/or evolve email templates and email capabilities.Multi-task while maintaining a high attention to detailKeeping up to date with email marketing best practices and strategies.Create a rigorous testing strategy via test and learn approach with focus on customization, offers, segmentation, content, and frequencyMonitor and develop new initiatives to drive list growthManage the email calendar working collaboratively with the merchandise, promotions and creative teams to support go to market plans and business trendsDrive the setup and expansion of additional retention channels including SMSScopeStaff supervision and Development – YesDecision Making – Participates in planning marketing calendar; provides data for decision support; participates in planning business objectivesTravel – 0%Location – Corporate HQRequirementsJob Qualifications – Education and ExperienceMinimum of 5years of Email Marketing ExperienceBachelor’s Degree from an accredited institutionExperience using an email service provider (ESP) platform(s).Experience in Oracle Responsys a PlusExperience with SMSJob Qualifications SkillsUnderstanding and consideration of CAN-SPAM and other email requirementsKnowledge of HTMLBasic to intermediate SQL skills a plusUnderstanding of digital marketing principles, specifically email marketing best practicesHigh attention to detail, deadlines, and accuracy with minimum supervisionAbility to thrive in a fast-paced, metric driven environmentAbility to make sound decisions with a strong sense of urgency, possessing a high degree of professionalism, integrity, and objectivityExcellent team player with a positive attitude and ability to work collaboratively to drive projects to successful completionDemonstrated ability to be a self-starter, who can work independently and proactivelyStrong quantitative, analytical, and problem solving skillsAbility to prioritize and deliver on multiple threads of work in a fast-paced environmentStrong personal work ethic, including personal initiative and ownershipPhysical RequirementsGeneral office environment requiring ability to:stand, walk, sit for extended periods of timespeak and listen to others in person and over the phoneuse keyboard and read from computer screen and reportslift up to 15 lbs.About Harbor Freight ToolsIn 1977, Harbor Freight Tools was started as a small family-owned business.
We made a commitment to provide working people with great quality tools at the lowest prices.
And for over 43 years, Harbor Freight Tools has done just that.
From hand tools and generators, to air and power tools, from shop equipment to automotive tools, Harbor Freight offers more than 5,000 tools and accessories at quality levels that match or exceed competing brands, but at prices that are up to 80% less.
All while developing and launching over 1,000 new tools each year.
We’re not your typical retailer.
We’re a team of high-achievers, who have a passion for excellence and continuous improvement and obsess about getting things done.
We’re also equally committed to doing the right thing and giving back to our community.
And for us, collaboration is the golden rule.
We’re a 43 year-old, $5 billion company with over 1,100 stores, opening 2-3 new stores a week with over 40 million loyal customers and growing.
If you are looking for a not so ordinary and highly rewarding career opportunity, we would love to talk with you.
Delivering Value to the Hardworking Since 1977.#HFTCORP